If you own a business, you know how important it is to have an amazing digital presence. Modern-day technology has made your online searchability and visibility essential to getting more customers.
But how do you achieve an exceptional digital presence? Things like search engine optimization (SEO), website design, and social media activity all determine your business’s online visibility, but it might seem daunting to try and improve your rankings if you have no idea what you’re doing. Thankfully, the importance of digital improvement in the business realm has yielded no shortage of experts who are familiar enough with the process to break it down for enthusiastic beginners.
If you need to educate yourself on digital presence and create a viable plan for advancement, there are many books available to do so. Here we will go over five books with the information you need to improve your digital presence and get the real, measurable results you want.
1. Law Firm SEO by Jason Hennessey
This book will teach you everything you need to know about SEO, and while it is perfect for law firms, the information also applies to any niche business. Hennessey Digital uses expert knowledge to break down SEO basics and advanced techniques in such a way that readers can easily absorb the information and apply it for their purposes.
And it’s not strictly for the benefit of the do-it-yourselfer crowd. For those who are more interested in engaging a quality SEO consulting firm on their behalf, Law Firm SEO lays out what to look for and avoid in marketing firms and how to hold them accountable.
2. HTML and CSS QuickStart Guide by David DuRocher
This HTML and CSS guide by David DuRocher will teach you about designing the perfect website, including how to code with HTML and CSS and how to code responsive websites on any device. The book includes free digital assets for you to use in order to practice building websites. It is beginner friendly, and you don’t have to buy any extra materials.
You can buy this book in several formats, including print and digital. For those wanting to truly optimize their websites to engage potential customers, this is a solid book of reference.
3. InstaBrain: The New Rules for Marketing to Generation Z by Sarah Weise
This book by Sarah Weise is all about how to market to young adults through social media platforms. Generation Z relies heavily on social media for connection, entertainment, shopping, and marketing. One of the key elements to gaining an amazing digital presence specifically targeting this age group is social media presence.
This book uses research-backed data to lay a game plan for appealing to the first generation of so-called “digital natives.” It provides a lens through which older generations of entrepreneurs and business owners can get a better understanding of the up-and-coming generation’s motivations and purchasing preferences. Once the reader has a better grasp of this viewpoint, updates to their social media strategy can start to yield real results.
If you know nothing about SEO other than that you should probably look into it, this is the book for you. Using a blend of technical information and humor, the information is easily digestible and a quick read. Another benefit to this resource is the inclusion of add-on perks. It includes access to more than three hours of walkthrough video tutorials to show you what to do, as well as weekly SEO blueprints and checklists.
While this guide is specifically for PR firms, the tips included apply to any business. Amy Rosenberg covers content marketing, SEO, social media, and more in this helpful guide to public relations. The content is organized in a very user-friendly manner with a combination of long-form explanations and quick bullet point lists. Not only that, but Rosenberg uses real world examples to show exactly how her instructions work in practice and in situations you actually might encounter.