Five Ways To Make Movember Last
Five Ways To Make Movember Last
Five Ways To Make Movember Last

As bad ass as I think the Fu Manchu look is on me, I’m glad Movember is winding down. As you know, I shaved my goatee for the first time in over a decade on Nov. 1 to commemorate Movember – an international awareness and fundraising effort calling on men everywhere to start November clean shaven and grow a mustache as a ribbon for men’s health. When folks ask about your lip sweater, you take that opportunity to remind them to get checked for prostate and testicular cancer.

Jason Falls - Movember Fu ManchuFor the record, I’m now fully Fu Manchu’ed in honor of Dr. Aaron Perlut, president and founder of the American Mustache Institute and leader of my Movember Team. Just to ensure he gets the appropriate embarrassment for daring me into this thing, here’s a great video that includes him in a Borat thong while someone shaves his ass.

Our team has raised over $3,500 for prostate cancer research through the official Movember site. I have accounted for roughly 10 percent of my team’s earnings. If you donated on my behalf, I thank you, so very much.

But the month is over and that typically means we move on to the next movement or cause and circle back to male cancer awareness next November. That’s poor form. If anything, movements like Movember should help us keep the topic top of mind throughout the year. Sure, it’s a fun play to raise some money and get people talking, but few people go beyond the superficial motions of the month.

Here’s what I propose we do year-round to make Movember more about men’s health than a one-month fundraiser:

  1. When you see someone with a mustache, let that be the trigger that reminds you to get checked or remind someone else to.
  2. Randomly announce to crowded men’s rooms, “Prostate cancer kills over 30,000 men each year. Get checked, boys.”
  3. When Facebook reminds you of someone’s birthday this year, if they’re a male over 40, send them birthday wishes and add, “Please check your prostate. I’d like to do this again next year.”
  4. Greet men with, “Thank God my prostate’s healthy. You?”
  5. If you see anyone with a Rollie Fingers ‘stache, walk up to them, nod and then bear hug them.

Okay, maybe the last one is a bit awkward, but after you hug them say, “I did Movember, too. Glad your prostate is healthy.” No, they may not have a clue what you’re talking about, but I’m betting they’ll Google it when they shake off the heebie jeebies.

The point is this shouldn’t be a one-month, one-off. Prostate and testicular cancer are mostly preventable if men everywhere would get over their fear or distaste for doctors and get checked. It takes 15 minutes a year to get checked. If you don’t, you may not have many years left with us.

And that, my friends, would suck.

Thanks for playing along. You can still donate on my Movember page. Wouldn’t $5 to the cause make you feel good? Go ahead … you know you wanna.

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About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
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  • Pingback: MOvember: Making Awareness Last : Online Social Media()

  • You go, Movember Bro! I love these ideas, Jason. One thing I decided to do was actually purchase the Movember t-shirt. It helps me to remember the cause throughout the year.

  • marsht9

    Very good article. Here in Canada, we are doing our best for Movember too. And I realize it is important to be aware all year round. Good work Mo Bros everywhere!

    For a great (IMHO) new Movember music video that I wrote with Rollie Fingers, Lanny McDonald, Tom Selleck, Albert Einstein and more, look for “Grow a Muzzy – PHOTO version” on YouTube or click

  • I think you made a very valid point here and with some tasteful humor at the same time. Every single month, there are probably dozens of causes going on, but then after the month is over, the illnesses or cause is not talked about as much anymore. Personally, it makes the human race look bad if we have to have a “month” to remember important things regarding health. However, it is good to see someone joining a cause and spreading the word!

    • Thanks, Vee. I appreciate it. At various points in our lives, we come

      across 5-10 “causes” to get behind. It's impossible to financially

      support all of them as much as we'd like, and probably even more

      difficult to be an advocate for that many. I just hope I can help

      those who have the motivation to do it beyond the timed framework

      we're told to remember. That makes it meaningful.

      I promise to ask someone about their prostate in February, not just

      November. Heh.

  • This is a GREAT read. Props to you and your team. My team, Team Stash Attack, has raised almost $600 this month.

    -RAP, II

    • Awesome, Ant. Well done. And a great name, too!

  • “Okay that last one may be a bit awkward.” Try all of them Jason! Ha, nice funny post with an important message to pass on.

    • Thanks, Patrick. I try to be useful. The funny is icing on the cake. heh.


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