How To Add Surprise To Your Marketing
How To Add Surprise To Your Marketing
How To Add Surprise To Your Marketing

It seems every time someone told Andy Nulman he was nuts, he would surprise them. Not surprisingly, his first book is subtitled, “Profiting from the Power of Surprise.” The book is called Pow! Right Between the Eyes: Profiting from the Power of Surprise
and discusses how surprise marketing can often lift companies, products and brands to levels of buzz and talk-worthiness that are the envy of the industry. And Andy should know. He’s been capitalizing on surprises for a while now. I caught up with him at Word of Mouth Supergenius a few weeks ago for an episode of Social Media Explorer TV.

Surprise! Andy Nulman On SME-TV Discussing Surprise Marketing from Jason Falls on Vimeo.

You can get a copy of Andy’s book on Amazon (affiliate link) and learn more about him and his adventures at

Now it’s your turn. What have you done … or more importantly can you do … to add surprise to your marketing? Tell us more in the comments.

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About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at


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