How to Become a Digital Marketer: The Only Guide You Need - Social Media Explorer
How to Become a Digital Marketer: The Only Guide You Need
How to Become a Digital Marketer: The Only Guide You Need

So, you’re interested in a career in digital marketing. The only problem? You’re not quite sure how to become a digital marketer and you’re hesitant about making a career change. 

Well, being a digital marketer is a wonderful career that can help you create the life of your dreams. And figuring out how to get the ball rolling on your digital marketing career isn’t as complicated as you may think!

So what is the very first thing that you need to start your pursuit of a career in digital marketing? And how can you help make sure you find success, and quickly, so you can quit your current job?

If you’re asking questions like these, ask no longer, because we’re here to help! In this article, we’ll give you a basic guideline that you can follow to become a digital marketer.

Now then, let’s get started!

Enroll in Digital Marketing Courses

If you’re looking to become a digital marketer, enrolling in digital marketing courses is the very first step that you need to take in your journey. You can find many great digital marketing courses online, including some free ones that can help get you started.

While free courses are great, we recommended getting a few digital marketing certifications, too. Not only are you learning useful skills and information by doing so, but you’ll look better on paper, too, which can help you land work faster.

Continue Learning Outside of the Classroom

Like any great career path, in order to be successful, you must continue to pursue knowledge long after your time in the classroom is over. Thankfully, we all live in an era where the internet exists – meaning you can find loads of great, new-to-you information without leaving your couch.

Networking is also a great way to sharpen your skills (more on that later…), but ultimately, years of experience will be your best teacher. Just be sure to always continue to try and better yourself as a digital marketer, that way you can get the most out of your career.

Apply for a Digital Marketing Internship

If you’re new to the field, and you need to make connections and sharpen your skills, consider applying for a digital marketing internship. Doing so is without a doubt the best way to get on your feet and start building the type of resume you need in order to be successful. 

Finding digital marketing internships is often easier said than done. With that being said, don’t be afraid to reach out to anyone and everyone via email asking for an opportunity. At worst, building valuable connections is never a bad idea.

Specialize in a Certain Area

When you first start out as a digital marketer, you’ll quickly realize how many opportunities that are out there waiting for you. From search engine optimization and pay-per-click marketing to social media marketing, there are many paths that digital marketing can take you down.

While you may be tempted to attempt mastering everything, it’s a good idea to focus on a particular area of digital marketing, especially early on. Doing so can help speed up the process and allow you to get on your career off the ground faster, which of course is a good thing.

That doesn’t mean that you can’t try to learn as much as possible. But finding one area to attempt to perfect is always a good idea, especially during the first few years of your career.

Attend Digital Marketing Conferences

Once you’ve started making some money in digital marketing, it’s a good idea to sign up for and attend some digital marketing conferences. Not only is this a great excuse to travel, but it’s an even better way to make valuable connections and learn new skills.

Also, when you’re at these conferences, don’t be afraid to mingle and introduce yourself to anyone and everyone that you see. You never know, your next big break in your career could be one conversation away.

Network With Like-Minded Marketers

Whether it’s on the web or at a digital marketing conference, you’re going to meet a ton of awesome, like-minded people. Be sure to keep in contact with these individuals and share ideas with them whenever you have the chance to do so.

If you’re not very social, having a group of friends to meet up with at conferences is a great way to break the ice and reduce anxiety.

And if you ever run into a problem, having a group of peers you can bounce ideas off of can be quite helpful. Because while you may not know what the best backlink checker is, odds are someone in your friend group does!

How to Become a Digital Marketer: A Guide

Well, there you have it! That is a basic guideline on how to become a digital marketer that you can follow to kickstart your journey to a new career! So, as long as you keep these ideas in mind, you should be able to find success in your new career rather quickly!

Remember, while taking free courses online is a good idea, you’re going to want to get some basic digital marketing certifications from credible institutions. Not only are you going to learn useful skills by doing so, but you’re going to start building an impressive resume right out of the gate, too.

Once you start working in digital marketing, be sure to make as many connections as you can via online communities and conferences. This can help you find work and make money, especially early on when you’re trying to get on your feet.

Looking for more tips and tricks on how you can make a career change? Check out our blog!

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About the Author

Adam is an owner at Nanohydr8. He really loves comedy and satire, and the written word in general.

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