Livingston Parish and Ascension Parish are booming. Some estimates say the population is expected to double in the next few years. With a growing number of businesses, entrepreneurs, and organizations setting up shop in this area, it’s no wonder that one of the most sought-after marketing firms is located here.
BlakSheep Creative has provided quality graphic design, branding, and digital media services for clients worldwide for nearly a decade. The owner, Clint L. Sanchez, has been in the digital marketing game for over 20 years.
Plus, he’s a 27-year veteran of the Baton Rouge Fire Department. He is currently the Chief Information and Technology Specialist for the BRFD, enabling him to have insight into marketing small businesses and a unique perspective on how to market and manage larger organizations effectively.
We sat down with Clint recently to learn more about BlakSheep Creative and the marketing strategies that have helped clients from all walks of life take their businesses to the next level.
In this interview, Sanchez shares his thoughts on the importance of having a professional website for small businesses in today’s digital age, how small business owners can optimize their online presence, and why it’s important to have a consistent brand image.
Q: How did you get started in digital marketing?
A: I’ve been interested in technology since I was a kid. Growing up, I was always tinkering with computers and gadgets. In college, I studied computer science and graphic design and started freelancing in web design.
When the fire department hired me, my technical expertise flourished, enabling me to see how a website can serve as a powerful tool for marketing any business. That’s when I decided to start BlakSheep Creative.
Q: What sets BlakSheep Creative apart from other marketing firms?
A: We are unique because we offer services that cater to all types of businesses, from small startups to large corporations.
Our agency is veteran-owned and operated, so we have an intimate understanding of what it takes to run a successful business. In addition, we can provide our clients with a full-service approach, including website design, graphic design, branding, and digital marketing services.
Q: What tips do you have for business owners trying to get the most out of their marketing?
A: The most important thing I can stress is that you must stay consistent with your brand. Getting caught up in the excitement of launching a product or service is easy. Still, it won’t be successful if you don’t maintain its presence through various digital platforms and creative strategies.
Additionally, leverage technology such as video content and interactive experiences to engage your audience and make them feel like part of the brand. Lastly, don’t forget to measure your success! Analytics are critical when fine-tuning marketing strategies and understanding how things are performing.
Q: Tell me about the importance of having a professional website for small businesses in today’s digital age.
A: Having an up-to-date and optimized website is vital to any successful business in this day and age. Your website isn’t just a way to showcase your products or services, it’s also an opportunity to build trust with potential customers by providing them with valuable resources and information.
An optimized website also helps businesses stay on top of search engine rankings, meaning potential customers can find them more easily.
That’s where a lot of website owners fall short. They focus on creating conversions (which is excellent) but forget about building ongoing relationships with customers. If you have a website that helps build trust, it will pay dividends in the long run. Invest in a professional website and quality content to get the most out of your digital marketing efforts.
Q: Let’s discuss BlakSheep Creative’s approach to content marketing.
A: Content marketing is one of the most effective strategies for driving organic traffic to a website and generating leads. Our approach is simple: create content that users are actually interested in, not just what you think they might want to hear.
We believe in creating high-quality content that educates, entertains, and engages readers. This is done by leveraging various formats such as blog posts, e-books, whitepapers, and video content.
In addition to creating quality content, we also take steps to optimize it for search engines so that it can be found more easily.
We also advise our clients to build relationships with influencers in their industry so that they can leverage their reach to promote their content and build brand awareness.
Finally, we track the performance of our clients’ content as well as analyze consumer trends so that we can continue to improve and deliver results.
Q: What aspects of marketing have you learned at the fire department that you use in your work with BlakSheep Creative?
A: Working at the fire department has taught me the importance of organization and efficiency. I always bring this same sense of discipline to my work in digital marketing. I also believe in working smarter, not harder, leveraging technology and automation whenever possible.
Another critical component of working in emergency services is staying up-to-date with the latest trends. This same mindset applies to digital marketing; you need to be aware of what’s happening in your industry and adjust strategies accordingly.
Lastly, I believe in creating a team environment at BlakSheep Creative, so everyone works together towards a common goal. This is how I approach every project; as a unified effort to reach the desired outcome.
Overall, my experience in emergency services serves me well in digital marketing and helping our clients succeed. I’ve learned how to stay organized, manage my time efficiently, and understand what works best for each situation. Most important
Most importantly, I’ve learned the importance of measuring success and developing informed decisions based on accurate data. That’s why it’s important to set goals and track performance in digital marketing; this helps you understand what works best for your business and adjust strategies accordingly. This ensures you always make informed decisions and get the most out of your marketing efforts.
The same principles apply to content marketing; you need to know what content resonates with your target audience, track performance, and adjust strategies to get the best results.
By taking this approach, you can ensure that your content is seen by the right people and achieves your desired outcome. We’ve found that a data-driven approach to content marketing yields excellent client results.
Ultimately, this all comes back to the lessons I’ve learned from my experience in emergency services: stay organized, be efficient, and measure success. This is what I strive to do with every project I work on.
Q: Thanks for your time. Is there anything else that you’d like to add?
A: I’d just like to reiterate the importance of taking a data-driven approach to content marketing. It’s essential to track performance, measure success, and adjust strategies as needed to get the best results. This ensures you always make informed decisions and get the most out of your marketing efforts.
With this approach, you can be sure that your content is seen by the right people and achieves your desired outcome. Thanks for taking the time to learn more about my experience and how I’ve been able to apply it in my work with BlakSheep Creative. Good luck with your marketing endeavors!
To learn more about BlakSheep Creative, you can visit their website or follow them on social media. They offer various services to help clients succeed in digital marketing and content creation. Thanks for your time!