How Consumers Are Using Inverted Deals [Infographic]
How Consumers Are Using Inverted Deals [Infographic]
How Consumers Are Using Inverted Deals [Infographic]

Editor’s Note: This is a guest post written by Mike Schneider, SVP Digital Incubator at Allen & Gerritsen, and co-author of Location-Based Marketing for Dummies.

Location-based applications seem to all fall into the same trap of unnatural behavior. You whip out the phone, take 20 steps and then pray that the person behind the counter will know how to give you the deal you deserve. Marketers like Aaron Strout and I have been big proponents of passive check-ins or making location a secondary data point in an app that is part of a user’s natural flow.

Boston’s LevelUp has combined location and commerce data to not only give businesses a rich profile of who their customer is, but also a new kind of acquisition and retention program. allen & gerritsen recently got some data from the SCVNGR team and put together this infographic demonstrating some of the behaviors of consumers who are using this new “inverted deals” app.

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Schneider MikeSchneiderMike has over 17 years of experience in tech and marketing and now runs the Digital Incubator for Boston’s Allen & Gerritsen. SchneiderMike is mobile obsessed and works on brand, SoLoMoCo, content and app strategies for startups, retail, restaurant, CPG and B2B brands. He is a beer extremist, loves longboarding, soccer, wine, tea and food.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
  • Pingback: How Consumers Are Using Inverted Deals [Infographic] | Social Media Explorer « sociaalmedianieuws()

  • Hopefully “inverted deals” will be the magic bullet to give me and other consumers a reason to pull out our phones and start messing with them when all we really want to do is go in a store and buy something. Nobody yet seems to have found it. I’ll give it a try to find out.

  • latest247news

    Thanks for the kind words. Not sure what’s going on with the people telling you to stay away from informational niches, ALL my niches are information based. I have no product based sites that I’m earning with. Maybe these people were never earning and might not have things set up right? Not sure what to think of that kind of logic. If it has a high CPC and high volume of traffic with a lot of ads I can’t imagine you won’t earn. Maybe stay away from gambling and other niches that might eventually be banned/go down the tubes 
    I hope that helps…
    ts my first ever visit on this site……good information being shared here..
    thanks once again.
    Online Backgammon


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