There are few authors I’d recommend buying their books based solely on who they are and what they know. But Mitch Joel is one of them. With his first book, Six Pixels of Separation (Business Plus, 2010) he solidified his reputation as one of the leading minds in digital marketing. His new book, CTR ALT DEL: Reboot Your Business. Reboot Your Life. Your Future Depends On It (XXXX, 2013) Joel is at it again, telling us what we need to know to be successful tomorrow, not just today.
The book goes beyond “be social” and “think mobile first” and makes the media landscape of the future appear very real. It’s honest, well written and fun. I sat down with Mitch last week to chat about CTL ALT DEL and why it’s not just another digital marketing book.