At one time, websites were solely developed for desktops. Today this will be a big mistake as it will restrict your users to 75%. People use various devices like laptops, tablets, smartphones and even smart watches to access information online.
Responsive web design has made it possible to create websites that can be used from any of such devices. It does not matter what type of website you have, it must be accessible from the multiple devices to increase your traffic. Today we are going to talk about how a good web design company can help you do more.
- You Shouldn’t Only Consider Desktop Experience
Many web developers and even the best android app developers choose the computer to base their website on. When they later attempt o improvise it for the mobile interface, they face a lot of problems. Better is to make a website for small screen and then transforming it to a strong desktop version.
Making a website for the mobile environment and then upgrading it provides web developers the opportunity to spot any problems beforehand. It is easier to deal with the issues on small screen and then scale up the website for desktop version rather than scaling it down to fit the mobile platform.
- Difficult Navigation is a Big No
The main feature of responsive web design is presenting a website navigation that is easy and compatible on all devices. Web developers sometime use traditional desktop style navigation that does not translate well for mobile versions. In some cases it causes the website to malfunction and even break down completely.
Approaching responsive web development from the mobile point of view enables developers to consider menu styles in its basic form. Then the navigation system could be scaled up to match the desktop version of the website.
- Loading Speed and Optimization
Internet nowadays has become faster than ever with technologies like broadband, wifi and LTE. A website with heavy videos and images load up in a matter of seconds. But this is not the case with mobile and handheld devices. They operate on restricted bandwidth and the speed varies location wise.
It is necessary for web designers to optimize the website so that it loads fast and performs responsively on handheld devices. The tabs, images, headers and buttons should be light and quick to load. Google has also started using the page speed of a website to rank it. It goes without saying a faster loading website will be more successful in search engine rankings.
- Using Separate URLs for Mobile Versions
The task of responsive web development is creating a website on a single platform that adopts in real time to support any device. Using different URLS for your mobile site defeats the whole purpose and ends up damaging your search engine rankings.
Using different URLs makes the search engines consider each one as a separate entity. This puts you in competition with yourself wrecking your ranking system. It will also be uncomfortable for users get redirected so many times jumping from link to link.
Responsive web designers should put equal importance on this aspect as it can be main communication channel used by people to update orders or view recommendations. Any organization is bound to fail if it cannot establish a proper email transaction with its customers.