Think of the most important professional project you’ve ever been a part of. It doesn’t matter what business or industry, or for that matter what silo the work happened in. Just think of the big project that you look back on and say, “I’m proud to have been a part of that.”
Now ask yourself this question: Was it easy to pull off?
Most likely, the answer is, of course, “No.” Nothing worth doing is effortless.
Why then, do marketers and business owners alike come to conferences, read blog posts, attend webinars, read books and such, looking for an easy button? If it’s worth doing, it’s worth doing right. If it’s worth remembering, it wasn’t easy.
Approximately 100 percent of all businesses and marketers wish to have tremendous success with social marketing, email marketing, digital marketing and beyond. You know how many are actually achieving tremendous success? Exactly the number willing to put in the work to make it so.
Roll up your sleeves. Get dirty. Or go do something else.