The Importance of Digital Marketing for Healthcare Organizations - Social Media Explorer
The Importance of Digital Marketing for Healthcare Organizations
The Importance of Digital Marketing for Healthcare Organizations

When you consider the fact that people often go to search engines as soon as a question or problem arises, you realize the value of search engine optimization and why your medical practice could use it. Factors such as online visibility and having more time to focus on patients are crucial to the growth of a medical practice. Healthcare Internet Marketing – From creating a great website design and experience, to marketing your healthcare company utilizing search engine optimization , Google Adwords, or social media, online marketing is a powerful marketing channel that can amplify your services and reach new potential patients. Now more than ever, we,” as patients, are engaging in questions and answers with search engines like Google, Bing, or Yahoo, and through our online evolution, healthcare marketing is allowing the Medical Industry to witness a different kind of patient emerge. With our Internet marketing packages for hospitals and healthcare organizations, your website will benefit from increased traffic via rankings in the top search engines, in addition to building authority as a business through the creation of unique content and resources for both patients and other medical professionals.

We offer a wide range of SEO and content management services to help medical practices build better search engine ranking (both locally and globally), while attracting new patients and retaining more existing patients in the process. Finally, as Google and other search engines focus on showing patients search results that include practice websites located close to them, including your Name, Address and Phone number on every page ensures search engines know your local focus. Our healthcare SEO services are designed to bring healthcare websites in top search engine ranking and gain more patients from strong online presence.

It is confirmed that 80% of online users search for healthcare topics online However, medical SEO services can help you rank your site on Google & other search engines. TheeDigital is a digital marketing agency providing search engine optimization (SEO) services for healthcare practices and professionals. We construct a website for your practice, establish an active online presence, build and constantly update social media profiles, help you build stronger connections with patients, streamline the appointment scheduling process, funnel traffic from search engines directly to your website and much more.

You’ll see more new leads, as well as an increased presence in online search engines and web-based directories – meaning that new patients or customers will have an easier time finding your website when they’re searching keywords related to your business. One of the digital marketing tools” that the top healthcare websites are employing is search engine optimization (SEO). Search engines use factors such as links to practice’s website from other websites, listings of your practice on online directories, and reviews on profiles such as Google My Business to determine and validate that a website is reputable.

But for the novice digital healthcare marketer that wants to improve their medical SEO acumen, there may be tremendous advantage to having a better understanding of how search engines (especially Google’s) work.


About the Author

Andrea Cook
Andrea Cook is a live media expert who provides key services that grow brands + buzz. With an eye for visual integrity, heart for truth and love for market growth, Andrea blends her role as an art director, editor and publisher in today’s digital, social and mobile media era. Founder and owner of The Midas Center, a consultancy and cowork space and publisher of iHEART Green Media, Andrea is a pioneer, community builder, coach and consultant for hire. Services vary, Live Event Coverage preferred. She can be reached via Twitter @andreacook.

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