Digital marketing is going to be important regardless of the type of business that you run. The world has gone online and while traditional marketing methods still convert, the best ROI comes from online marketing. Most consumers flock to search engines if they need a specific service or product. Ranking at the top of search engine results can bring in leads and sales on a consistent basis. This fact makes search engine marketing very competitive in certain niches like that of personal injury law. A single client could create thousands or even hundreds of thousands in revenue for a law firm. Below are what you should know about marketing for a local business.
Social Media Matters
Social media is such an important part of business as it allows a company to promote itself for free. The promotion of content can help drive engagement from relevant social media users. Mastering the hashtags that are relevant is important but keep in mind that platforms like Twitter have character limits. Social media ads can convert but it is important to keep a close mind on a data. You might want to maximize the budget for certain platforms that tend to result in more sales.
Creating Quality Content
The amount of money that is wasted on generic content that does not offer value to visitors is staggering. There are companies that create this content simply to close keyword gaps for the phrases they want to target that are relevant to their business. Visitors understand when they click on an article that will do little to nothing for them in terms of their personal knowledge.
Podcasting can be done monthly or weekly for a business. Answering listener questions can create engagement among customers and potential clients. Transcribing these sessions into written content can be very advantageous. You can also create video content from these podcasts which means a successful podcast can fill up an editorial calendar in a number of ways.
The promotion of content can be so important as building backlinks to a popular piece can help it rank at the top of search results. Updating content annually can be important, and the piece can be republished time after time. Evergreen content is a great strategy as it can turn a business into a thought leader on a specific topic. Being listed on top business directories like that of Bestlocal.io can be a huge advantage when it comes to generating sales.
Writers contributing content on various websites might even use the piece as a reference to prove a point they are making. A single piece can help a business generate hundreds of quality and relevant backlinks. Outreach can be important as well as a publication might want to feature an article created by the company. The content can also be used as a sample of what quality to expect from a contributed article from the company.
Monitoring Online Reviews
Online reviews are often the first place that so many consumers flock to see the quality of a business. A few negative reviews can drive down a rating so encouraging happy customers to review the business can be important as well. Unhappy customers are sure to flock to the review websites and should be replied to respectfully. This can even be a platform where you will be able to salvage relationships with potentially unsatisfied customers. Take the time to assign an employee to handle these that have copywriting and customer service experience. You do not want one employee with a bad temper to label the business as aggressive to those unhappy with their experience.
A local business owner is going to need to budget for digital marketing in one capacity or another. Take the time to figure out which avenues you would like to try and take a look at what competitors might be leveraging.