The Hockey Foundation - Social Media Explorer
The Hockey Foundation
The Hockey Foundation

My beloved Boston Bruins are currently working their way towards another Stanley Cup, so I thought today would be the perfect time to tell you about my friend Adam’s organization The Hockey Foundation.

A couple of years ago when I first met Adam he was working for an NHL team trying to get them to embrace social media. They never fully understood it, he left and then he started talking about how he wanted to go to remote parts of the world where they had never heard of hockey and teach it to the kids. I vividly remember him first mentioning going to India to do this and my reaction being that I didn’t even know they had ice there to skate on. How wrong I was.

Their vision is to use the sport of hockey to positively change the lives of all that come in contact with the game. By instilling character strengths such as accountability, honesty, teamwork, selflessness, discipline and resiliency into each player they teach, communities around the world will be improved.

As if that wasn’t enough, they dream of a global connection of hockey players that will eventually lead to friendly games being played by people of different races, religions, genders, social status and professions, etc. These games will create lifetime bonds between the players no matter which side of the ice they are on.

What I also love is that in addition to teaching the kids the game, The Hockey Foundation is also making sure that they directly help the communities where they run their clinics.

This is a new organization that is starting to grow. Your donations are vital to help them continue to grow and teach more kids, in new countries, the game of hockey.

Also, be sure to connect with them on Facebook, Twitter and YouTube and sign up for their newsletter if you’d like to be kept up to date on their latest efforts. Even if you are not a big fan of hockey, their blog is mainly a travel journal of their trips and makes for fun filled reading.

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About the Author

C.C. Chapman
C.C. Chapman is the Chief Marketing Officer of YSN and the Founder of The Cleon Foundation. He is the best-selling author of Amazing Things Will Happen and Content Rules. C.C. is a professional speaker, photographer and explorer. He is a graduate of Bentley University and you can find out more about him at

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