Headlines Team 
Profitable News Perhaps Social Media Measurement Shouldn’t Matter
Proving value in social media is much akin to doing the same in public relations....
Jason Falls Pitching Bloggers: An Interesting Case Study
My recent list of tips on pitching bloggers garnered a fair amount of attention and...
Are Media Database Companies Complicit In PR Spamming?
NOTE: This is a joint piece, co-authored by John Cass and Jason Falls. It is...
Why PR Folks Should Blacklist Bloggers
photo:112361126I’m a PR guy by trade and, in light of recent developments in...
Can Advertising Truly Be Social?
Every time someone brings up the term “social advertising” the anal retentive word smith in...
Stronger Signal, Less Noise
If there’s one social media tool, or more appropriately, one technological advancement which enhances social...
The Next MySpace Is: MySpace
I have a bone to pick with my social media and marketing brethren. Stop making...
FileDropper.com Claims Lead For File Hosting, Transfer
Another large file hosting and transfer service popped up recently. My friend Jay has started...
Twitter, The Media And A Milestone
Twitter has become a new method of communication for many of us in the social...
Approaching 10 Years After Cluetrain, Most Still Don’t Get It
Is it really the 10th anniversary of The Cluetrain Manifesto? Actually, it isn’t. The book...
How Do I Get Placement On Blogs?
A fellow public relations professional posed the question: “How do I get placement on blogs?”...
The Writer’s Block Guide To Producing Compelling Content
It’s hard not to hear the phrase, “content is king,” when having a conversation with...