The Ultimate Guide To Ranking Well - Social Media Explorer
The Ultimate Guide To Ranking Well
The Ultimate Guide To Ranking Well

Jump into a search engine and look for the phrase, “how to rank well in search engines.” In Google, I get 88 million results. Now look for the phrase, “how to get content seen on Facebook.” I get 5.1 billion (with a “b”) results.

Ranking well, whether it’s in a search engine or in Facebook’s mysterious Edgerank algorithm, is critical to the success of many brand’s online activities. The better you rank, the more you’re seen. The more you’re seen, the more clicks, conversions and so on. It’s not the only way you can be successful online, but it is probably the most impactful determinant of online success.

For the last decade or so, many an expert has emerged to teach us how to rank well in search engines. Respected thought leaders like Danny Sullivan, Rand Fishkin and the like have built businesses and careers out of it.

We’re probably entering a time in the maturation of digital marketing when new experts will emerge to help you figure out the same ranking problem for Facebook. Folks like Jeff Widman and Dennis Yu are already making names for themselves in the “figuring out Facebook” realm. And we’re all better marketers for paying attention to them.

And while the advice of the above and many others in how to rank well on search engines and on Facebook is mostly sound, trusted advice, there’s one glaring gap in all this rank rancor. For you really and truly only need to do one thing to rank well on either platform:

Write amazing content

If you write amazing content, people will link to you. If you write amazing content, people will share it. If you write amazing content, people will comment on it. If you write amazing content, people will visit it.

Yes, you need to know all that other stuff, too. But the hard part of all this is that writing amazing content is not easy. Everything you write won’t be amazing. Everything you write won’t get attention … or links … or traffic. So having some technical tricks up your sleeve can help on those days when the content isn’t amazing, or the world is busy paying attention to something else.

But let’s not get lost in the busy-ness of SEO and Edgerank too much. Spend half the time you’ve spent studying ways to game the system and just produce content that games it for you.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
  • Providing quality and unique content is the most effective medium to gain customer traffic and improving the page rank on search engine.

  • There are so many factors which are affect for ranking. But, Yes Content is a king. Unique content create a a great effect to your web pages, But you have to write a proper content with good informative structure.

  • Good content is something which is well written, is informative and have unique ideas.

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  • I believe in “awesome content can win link for you” but its requires effort and you have to mix your creativity into it. Don’t write common content, write something interesting. You have unique domain so why can’t unique approach to promote it by content.  

  • OBVAVirtualAssistant

    Its so very true..”amazing content” is all what can earn good ranking.

  • I couldn’t agree more..CONTENT IS KING! 

  • Salient, well said…

  • Thanks, Jason. I was nervous that you were going to write a long how-to post. Yes, it really is as simple as writing great content!

    I started my site less than a year ago. I am no SEO guru. My SEO “strategy” is to write a ton of content (one blog post per day) that answers often asked questions around a single topic (Facebook marketing). I don’t have a backlinking strategy or a keyword strategy. I just write a ton of content that solves problems for my readers.

    It’s not even in a niche that’s lacking competition. But Google sends me 2,500 referrals per day anyway because I’m focused on one thing (you know what it is).

  • Agree with both the article and the comment about creating any kind of valuable content.  And if it’s a video, do what Rand does over at SEOMoz: transcribe it for the Search Engines :)

  • Amy Fowler

    I agree with the premise of your article, but ‘great content’ that people will link to doesn’t necessarily have to mean ‘written’ content. I think ‘create amazing content’ sums it up better than ‘write amazing content’…………

    • That’s semantics, though, Amy. It means the same thing.

    • That’s fair. Great content can be visual, video, applications, etc. But I’m a writer. So there. Heh.


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