Are you on the entrepreneur journey? Have you taken the leap toward reaching your personal and professional goals by starting your own business? If this is you, congratulations. The road toward entrepreneur success is exciting, fulfilling, but also a lot of work.
This is why optimization, especially search engine optimization (SEO) can serve useful to achieving your entrepreneur goals. Chances are, you have a business website. And regardless of the industry and/or niche you chose, SEO is a must for growth and success.
Not only does optimization drive more traffic to your website, brand, products, and/or services, it also reduces the need to spend that valuable marketing budget on online advertisements. This can impact your business bottom line big time.
Still on the fence about optimization for your entrepreneurial endeavor? The following reasons it can help you achieve your business goals may be worth considering. Let’s dive in!
1. Optimize to Increase Brand Awareness
This is one of the most important reasons why optimization can help you achieve your entrepreneur goals. As an entrepreneur, it is difficult to get your name and brand out there. The process of this is called building brand awareness, and optimizing your business online can make this happen fast.
Why do you buy from certain brands? Most likely because you are familiar with them. Does Nike make a better shoe than Reebok? Not really. But you probably have a preference due to a heightened sense of brand awareness.
To grow as an entrepreneur, whether you make shoes or have a personal online brand, you need to optimize to increase brand awareness. This can be done by focusing on popular keywords for your industry.
2. Drive More Traffic To Your Website Via Optimized Keywords
You can build brand awareness and even increase awareness via optimization. This can be done using keywords that are popular in your industry. But this serves another purpose when it comes to achieving your goals. You can drive massive traffic to your website with the same keywords.
Let’s say you have a professional coaching brand and your goal for 2020 is to double website traffic. With industry keywords that are easy to rank for on Google SERPs with decent monthly searches, you can easily reach this goal.
Using a robust list of 20 keywords you can create website pages, services landing pages like “professional online coaching,” and create weekly blogs. This will drive more visitors to your site, and visitors more likely to convert.
3. Optimization Makes Google Happy Too
Yes, you are certainly creating content and working with people. However, you need to make Google happy too if you want people to discover your entrepreneur business online.
By employing key technical SEO tactics, you can make Google happy and get your website, brand, products, and/or services in front of more eyeballs online. For instance, website speed is a ranking factor for Google. If your site doesn’t load in three seconds or less, a user will abandon it, and Google takes notice.
You can check site speed using Google’s PageSpeed Insights tool. Other technical SEO tactics to employ are:
- Have a mobile-friendly website
- Create and optimize your sitemap
- Fix 404 errors
- Optimize internal links
- Place image alt text in images
- Optimize images for load speed
4. Optimize Entrepreneur Success On Social Media
Many believe that optimization is simply for websites, landing pages, product and/or service pages, and blogs. This was the old way of thinking, but optimization has expanded to social media.
Social media is part of daily life, and not optimizing to win on social media can greatly decrease your ability to achieve your entrepreneur goals. First you need to know where your target audience hangs out on social media. What social networks are more popular among your audience?
Once you know the social media channels to focus on, get creative and serve up great content that attracts followers. Video content is a must when it comes to growing your social media following. Just be sure to offer actionable, informative video content.
You also need to employ the power of hashtags. For instance, if Instagram is a top choice for your target audience, you can use industry-minded hashtags to attract more attention on the popular social media channel.
Ready To Optimize For Success?
The above 4 reasons optimization can help you achieve your entrepreneur goals are just the beginning. You can research more great ways to grow your business online, but the above will definitely get you moving in the right direction.