Google search console is a powerful tool that you can use to gain important data about your website. Many beginners don’t understand the fact that they can use this tool to improve their website’s SEO. This tool is an advanced platform that lets you uncover several technical issues, the scope of improvement, and performance metrics.
Regardless of the website’s size and industry, this is a must-have tool that most SEO Company in India use and it can help you hone your SEO skills and drive more traction to your business. If you are new to Google search console and looking for ways to improve SEO then we’ve got you covered. In this post, we will have a look at the top five ways you can use this platform to improve SEO. Before we dive into the tips, let’s first know about Google Search Console.
What is the Google search console?
GSC is a free platform that helps you track the overall health and search engine performance of your website for free. You can keep track of keywords, indexing issues, crawlability, and many more other important aspects. Many people don’t use this platform, but it’s a holy grail of relevant information that helps you improve the overall SEO performance of your website.
1. Popular keywords
The first step is to understand the most popular keywords that are sending traffic to your website. To find these keywords, you need to go to the traffic section in the Google search console. This will help you improve your page rank for those particular keywords that have high monthly searches and low difficulty levels. You can use this data to further optimize your content by focusing on those specific terms that people are using for getting results from Google.
Once you’re done with finding out popular keywords then it’s time to improve their performance. You can make use of the keyword performance report within the Google search console to find out the relative traffic, clickthrough rate (CTR), and ranking history for each keyword. Depending on your website’s performance and ranking it’s time to focus on those keywords that show promise and potential for your business!
2. Crawlability and indexing
As you add new pages to your website, Google takes time to index them and in some cases, there will be some pages that are not indexed by Google. You need to ensure that all your important pages are crawled and indexed properly. You need to check how many pages are present on Google’s database. If there is a huge difference between the count of pages on Google and those present on your website, then you need to improve it as fast as possible.
To do this, navigate to the Index Status section of the search console’s dashboard and check which pages are indexed or not. In case any page is missing from the Google database then you need to submit it again by going to “Fetch as Google.”
3. Troubleshoot technical issues
In the Google search console, you can solve all of your technical issues with a single click by making use of the fetch and render tool. In case of any broken links or code errors then you need to fetch as Google from the search console’s crawl section. You can check for HTTP error messages so that it becomes easy to fix them and improve site performance in time.
It’s important that you evaluate each and every page on your website before publishing it online. This will give you an idea about which page is performing well and how many people are visiting those particular pages.
4. Check for penalties
If you have been hit by any penalty or penalty warning, then you should check it in the “manual actions” section. It’s very important to know what caused the issue and fix it accordingly before Google sends a notification about your site’s manual action.
You should receive email alerts whenever there is a change in ranking for any of the keywords that you are targeting. You can set up these alerts within the settings section of the search console. These notifications will help you stay ahead of any major changes happening on other websites that might affect your website’s visibility and performance across all major search engines such as Google and Bing.
5. Check for page performance issues
To check for page-level performance issues, you need to click the “Performance” tab in GSC. This will show you how your pages are appearing on Google search engine results pages (SERPs). You should look into important factors like First meaningful paint and speed Index.
It will give you an idea about the average loading speed of your website and if it’s slow, then you need to work on it immediately.
Follow these five steps or tips to improve your SEO using Google Search Console. If you are not using Google Search Console, then start interacting with its useful features to gain critical data. You can also get SEO packages from a professional digital marketing agency that can help you operate Google Search Console precisely to detect any technical issues.