Are you sick of getting buried by your competitors in local search results? This is a problem for many organizations, but there are things you can do about it.
In recent years, local optimization has changed the way businesses get found online by potential customers in their city. There are now many ways to increase your visibility and enhance your local reputation at the same time.
If you’re ready for major business growth in 2020, keep reading. We’re going over five local SEO tips you need to know.
1. Get Serious About Online Reviews
Customer reviews have a huge impact on peoples’ buying decisions. Furthermore, they help establish your business reputation in the community.
Reviews also help your local search engine rankings. That’s why you need to try to get as many reviews as possible.
Ask each customer to leave a review describing their experience with you. It’s also important to post reviews to your social media accounts and website.
2. Build Quality Links
Highly credible links to other local organizations and business resources are very positive in Google’s eyes. Add these to your site and you’ll get rewarded with higher rankings.
Quality local links let Google know you’re a trustworthy business. Once your site gets indexed, there’s a good chance you’ll rank higher for local searches.
Creating a linking strategy for your site is a good idea. If you need help with this, there are plenty of professionals who make helping local businesses stand out part of their services. But there are also many backlink guides out there that show you where you can place your link for free or how to acquire those sought after links yourself.
3. A Strong Google My Business Listing
Your local SEO strategy must include claiming your Google My Business listing. Once you do this, you can manage your business’s presence throughout Google.
This is a free service and something you can do yourself. All you have to do is enter your business information.
Make sure you add photos of your business and post updates about new locations or news related to your organization. This activity will help improve your rankings.
4. Content Optimization
The content on your website needs to be well-written. It also needs to get optimized for local searches.
This means adding keywords related to your products and services along with geo-targeting. For example “record store in Seattle” is a good local keyword phrase.
Consider using Google AdWords to find out what phases have a high search volume. Then, gracefully integrate them into your content.
5. Location Landing Pages
Another way to use content to your advantage is to create landing pages focused on a location. Adding these to your site will increase your local exposure.
These pages should discuss your products and services or act as a geo-specific about us page. This is a great tactic if you have multiple locations.
Make sure you add a Google Map to each page.
Get Found Online By Your Local Customers
If you want to increase your exposure to your local client base, you need to up your SEO game. This means using local optimization tactics.
Use the tips discussed above and get found online by the people who matter.
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