With over 400 million active websites across the internet, marketing directors rely heavily on SEO ranking to bring recognition to their brand. For years, Google has not clarified if their algorithms rely on social signals as a factor of overall SEO ranking. The results of a Hootsuite experiment revealed that articles that were shared on social sites had a 22% boost in their optimization. Although social media signals are not a direct cause of your SEO ranking, there is typically a correlation between higher social rankings and higher google rankings. With that being said, there are a few ways that your social media platforms can help to improve your SEO ranking.
Building an Audience
Social media is the easiest place to gain a following and an audience. With billions of people engaging on social media platforms, your brand has the potential to reach many people! When you reach more people, you build brand awareness. A higher brand awareness will drive website traffic and click-through rates on your posts. Both website traffic and click-through rates impact SEO ranking. By building your brand’s audience on social platforms, your overall brand image and reputation will drive a higher SEO ranking.
Make Your Content Easy to Share
When creating your social media strategy, determine what content is easily shareable. According to Optinmonster, content should include a headline, keywords, copy, and a call to action if it is going to be easily shareable. In addition to creating quality content, add social sharing links to each of your posts. By adding social sharing links, it will be extremely easy for followers to repost your content.
Focus on Aesthetics
The likelihood of someone reposting a photo that is blurry or irrelevant is highly unlikely. Focus on creating a brand aesthetic that people enjoy! When your images are compelling and relevant, people will want to repost them. Reposted images increase your reach and increase your reputability.
Seek Professional Guidance
SEO ranking is the result of a confusing algorithm that many brands struggle to understand. I don’t know if anybody fully understands the algorithms that Google uses to determine SEO ranking! The algorithms are constantly changing. Many brands decide to consult with SEO experts to get ideas on how to better their ranking. If you are looking for guidance, there is a SEO company located in Perth, WA that has an amazing track record of improving SEO. Consider contacting them for an initial consultation.
Although it is full of noise, the internet is one of the crucial components needed to increase brand awareness and recognition. Your internet presence can make or break your brand image! Every social platform can be used in correlation with your SEO ranking. When you have a strong social media presence and platform, it is likely that your SEO ranking will be relatively high. If you have little following or engagement on your social media platforms, your SEO ranking may suffer. Consider curating your social media posts to better engage your followers and increase your search engine optimization.