Amazon is one of the biggest sites in the world and the biggest online marketplace in the Western world. Ranking your product on there can be fantastically beneficial – here are some ways to do so.
- Take A Targeted Approach To SEO
When optimizing your content, it is important to think about your audience. People who are searching on Amazon usually have far different goals than people who are searching on Google. When optimizing your content for Amazon, you need to take a detailed approach. Your SEO strategy should not only target the audience you are trying to reach but should also be designed to work well with Amazon’s search algorithms.
- Understand How People Search On Amazon
According to this Dallas SEO company, when people search for products on Amazon, they type specific keywords into the search field. In some cases, these words are quite general. For instance, they might type broad terms such as “clothes” or “books” into the search field. Although these phrases get a lot of searches, they are incredibly hard to get listed for since they are so competitive. A much better option is to drill down deeper, looking for more tightly focused keywords that relate specifically to your products. For instance, phrases like “purple hoodie” or “countertop stand mixer” not only are less competitive but they also allow you to reach people who are searching for the exact products that you carry.
- Follow Amazons SEO Guidelines
Amazon has some very specific SEO guidelines that sellers should follow. You should read up on these guidelines, making sure to adhere to them as closely as possible. Remember – Amazon has done very specific research on what types of keywords and information provide the best results. Following their guidelines can help you rank better on the site and can also increase your sales.
- Compose Excellent Sales Copy
Once you enter all of the basic information into the first portion of the selling form, you have an opportunity to put your creativity to work. Writing excellent sales copy is the best way to convert people who are just browsing into buyers. When writing copy for your products, think about how the products will benefit your buyers. Don’t just list off the features. Instead, provide a description of the benefits in a way that will invoke an emotional response.
- Don’t Leave Fields Blank
Ideally, the listing form should be filled in completely, with no blank spaces. Even if you have to search to try to find specific information from the manufacturer, it is worth the effort. The more information you can provide, the more likely you are to connect with people who are shopping for the exact products that you carry.
- Familiarize Yourself With The Concept Of Longtail Keywords
Longtail keywords are essentially just keyword phrases that contain a minimum of three words. Although these types of phrases don’t get as many searches as shorter keywords, they are much less competitive. Additionally, they allow you to laser-target your visitors, ensuring that they are searching for the products that you have for sale.
- Search For The Ideal Keywords
The best keywords are the ones that get a lot of searches but that don’t have a lot of competition. Discovering a high-volume, low-competition keyword is a bit like digging up a buried treasure. Learning how to find these keywords can take a little bit of time and requires some extra effort on your part. In the end, however, the right keywords can make a huge difference in your bottom line. When you see just how much of an impact the right keywords can have on your sales, you will quickly understand why it is so important to put a lot of careful thought into this part of the process.