Guest posting, aka sponsored content, is a valuable inbound marketing strategy, and it’s has a key role to play in any modern content marketing strategy. Natural backlinks are still one of, if not the, most important factors when it comes to ranking highly on any search engine. Guest posting is a cumbersome process, and most marketers give up. But we have a super easy tool for you to use that cuts out the whole out-reach process and saves you tones of time. This could be your secret sauce. Keep reading!
Guest posting offers a massive ROI that continues well after the post goes live. It builds credibility for your brand, creates social proof, drives traffic to your website and more importantly, it creates valuable backlinks that boost your SEO efforts. Guest posting is a way to show your expertise which will help place you as an opinion leader in your field. You can also make some excellent connections in your industry while engaging with an audience on an entirely different level. Guest posting has evolved over the years and there are some unwritten rules to follow. Let’s look at the rules and fundamentals, and how you can stay on the white-hat side of content marketing.
Target Specific Blogs
Backlinks are one of the most valuable outside sources of credibility for your website for a variety of reasons. That is why the source of the backlinks is more important than the number of them.
It is better to have 5 relevant blogs pointing to your website, than to have 15 irralivant, low domain authority ones. It is best to work from a short list of credible, high domain authority blogs that are in your industry or niche. Contento, a web-app that allows you to offer your articles to top publishers, allows you to search for blogs with a high Domain Authority within your selected industry or niche. Read the descriptions, check out the blogs and carefully select the sites you want to publish on. Quality over quantity here is key!
Use Vertical Content
Vertical, or sometimes known as skyscraper content, is detailed all-encompassing long-form content that will be relevant for a long time. Aim to create evergreen articles that will stand the test of time. Know your keywords but don’t keyword stuff. Do some research in your industry and identify the top three SERPs in your primary keyword queries. Then you need to create something that is better than all of them put together. The more effort you put in the better the POI will be. Ensure that it your evergreen long-form blog posts includes images, infographics, statistics and maybe even a little humour. It will take a little longer to create, but the ROI will be much better. This type of content will also gain you additional backlinks that you don’t have to ask for, as people will share and re-post.
Always Make it About the Audience
Even if your overall aim is to build high-quality backlinks through guest posting, your ultimate goal should always be to provide engaging, relevant information to the reader. Value-adding content is king! Do this and you’ll win every time. When you start to lose sight of providing the audience value and begin to focus too much on other things, like SEO and keyword stuffing, then your articles will become useless for both readers and search rankings. Over the years, most marketers shunned guest posting, believing that the major search engines devalued their “link juice” and that the backlinks don’t provide enough value for the work involved. Simply put, that thinking is not correct! Guest posting, when done correctly, offers a high-value backlink to your website, along with a reference point to someone with knowledge on the subject matter of the post. The more you guest post, the better visibility your website will have. The problem that most marketers have is that they don’t want to dedicate the time necessary to cultivate great guest posts. We get it. The whole process is hard and time-consuming.
Your Secret Guest Posting Tool
Step up your guest posting game. Guest posting, through Contento, could be your secret sauce. Your competitive advantage. You’ll hit an area that is being massively underutilized. You’ll engage new customers that you might not otherwise have been able to reach, and you’ll quickly increase your search rankings and organic traffic. So go forth and guest post like a pro, with Contento.