Social media is now an online marketplace that can focus on sales as well as marketing. Dan Lok, King of Closing, is familiar with all types of business negotiations. Social media is just the newest platform to explore digital persuasion.
What Is The Difference Between Social Media Marketing vs. Social Media Sales?
Social media sweeps across many channels on a global scale. Essentially, each platform has one thing in common: a society.
By engaging with interactive users, social media marketing can pinpoint exactly which audience would respond to what type of engagement. Social marketing is the process of manufacturing and sharing content on social media platforms such as Instagram or Facebook. Content can include blog posts, videos, status updates, and more. The key difference between social media marketing and social media sales is how the business interacts with potential customers.
Social media marketing metrics include:
- lead generation
- page views
- call to actions
While making a sale is ultimately the goal, social media marketing focuses on all the details that get to that point. These details include how to bring people to the site as well as how to keep them there. Although revenue generation is the primary goal, marketing activity includes content that is not directly related to the specific product or service being sold.
Social media marketing focuses on branding goals. By concentrating on brand awareness and brand building, the business as a whole can build its own reputation. In most marketing departments, employees do not speak one-on-one with potential clients or customers. Instead, they showcase their efforts as the entire company.
Social media sales focuses on relationships. A social sales department is performed by salespeople with personal interaction involvement. Salespeople can interact directly with potential customers or clients by answering questions and relating through the platform. While a social media salesperson is also speaking on behalf of the company, they are also directly communicating with the potential buyer.
Social media sales metrics include:
- time of purchases
- buyer location
- buyer preferences
Digital marketing and sales can close a deal like no other platform. By using unique information and accurate data, social media can help businesses of all kinds meet their sales quota.
How To Close A Deal Via Social Media
Closing a deal takes emotional intelligence. Social media is all about relationships and how to present a service or product in a way that is unique to the individual. To be successful at this, social media marketing and sales teams must present an authentic feel to a business’s intentions and services. Dan Lok incorporates multiple approaches into closing a business deal whether it’s in an office or over social media platforms.
When using social media sales, a salesperson must know how to communicate with another in an engaging manner. Some social media users may specifically voice their concern about a service or ask if a product will work for them. For all the potential clients and customers who do not approach the business, a salesperson must initiate the conversation.
The first step to online social engagement is to develop interest. This can happen through marketing or sales. Giveaways, competitions, and quizzes are one way to generate engagement. Blog posts and videos are another way. Interactive marketing that involves questions and site communication are often more interesting. When internet users can present their uniqueness and add to the process of a business, they usually feel more invested.
Once a potential client or customer shows interest, the process of the deal can begin. This may seem like a straightforward interaction. If they are interested in the product or service, have demonstrated the want to pay for it, and are minutes away from making a transaction, the deal is basically done, right? Not necessarily.
Many social media users may have second thoughts about purchasing something before they actually strike a deal. Social media, in particular, allows for internet users to pause before buying a product or service. Since most financial transactions can not be made over social media, a potential customer or client must then proceed to an additional site that leads them away from social media.
Have Online Options
To successfully close a deal through social media, it is wise to have an online option for them to purchase the goods or services. Switching from social media interaction to using the phone can feel jarring, especially to those who primarily use social media as a form of communication.
By finding the right payment platform, you can migrate the social media user to the sale. This process can be one of the most difficult. Providing links or automatically directing them to the site can move the transaction along. If a salesperson has been in communication with the potential client or customer, they may be able to guide this person through the buying process. This is one of the reasons why authenticity and trust are so important to closing a deal.
The End Is Not The End
On social media, even after a purchase has been made, the transaction is not necessarily complete. Depending on how the transaction was handled and the deal itself, many users will review the business online.This can be extremely beneficial for certain businesses. A review can be posted directly on a social media account or it can be given on their own page. Since word-of-mouth is still one of the best ways to accumulate business, building relationships can impact any business. When implementing a social media closing strategy, it’s best to have everyone on board. According to Dan Lok, a well thought-out plan creates confidence and success.