Social Media has become a very important part of people’s daily lives. During the early days of its inception, it became quite popular with the youth, however, these days you can find people of every age group connecting together.
People share their daily adventures through written posts, photographs, and videos. People have at a certain level started relying on social media to spend time together than actually meeting up to do so.
This development in trend has opened the gates of opportunities for businesses to tap into the huge user base to promote their products and services.
Advertisements and promotions have soared up in general, however, businesses also post promotional and traffic generation posts.
While the process of drafting and strategically posting content might seem fun in the beginning, it certainly takes a toll over time.
To help the social media marketers in doing their jobs, saving them time, and essentially helping them focus on the important things, several social media marketing tools are available.
Let’s discuss some of these useful social media marketing tools-:
Biteable is a video creating platform where businesses or organizations can make short informative video content to post on social media. Biteable provides several video templates and backing tracks to choose from and improvise.
The free plan contains several features, but there are certain shortcomings like watermarks and limitations on commercial usage. Paid plans aren’t expensive, moreover, they make the videos commercially viable plus they provide additional features.
Buffer is a social media management platform that basically allows the user to post content on different social media platforms strategically.
Its analytics feature allows us to monitor several metrics like engagements, impressions, etc., which can be used to optimize the content.
Other features include content sharing through the Chrome extension, team management, link shortening, etc.
Buzzsumo is an analytics platform that allows social media marketers to research content ideas based on the content sharing info of domains.
It also helps find influencers for a certain content topic. Using Buzzsumo, users can keep track of the competition and develop the content accordingly. It also provides APIs that can be integrated and automated for further research and analytical purposes.
Missinglttr is a content creation tool especially helpful to bloggers. It drafts several posts out of a single blog which can be then used for initial targeting and later retargeting.
Some features provided by Missinglttr that assists content creators are- content templates, custom URL generator, scheduling posts, and much more.
MeetEdgar is an automated content manager that helps the generation of traffic, content scheduling and rescheduling, content creation, and content sharing.
The auto-refill que helps develop content without having to worry about it. We can share a diverse range of content using the category-based scheduling tool. It is not free, but the costs aren’t too expensive.
Hootsuite is a social media management tool that allows multiple channel management from its platform. We can also perform team management and schedule our timing of content reposting and updating.
It can be integrated with several social media platforms such as Facebook, Instagram, Youtube, Reddit, Google +, Twitter, etc., and provides analytics segmentation based on the different platforms for better research and optimization.
Mention is an analysis and social media management tool that provides several features- the listen feature that allows users to explore important conversations across the social media platforms and derive important customer sentiment.
The monitor feature is helpful to derive product or service trends by analyzing the online mentions. Moreover, the publish feature helps publish content collectively and react to the engagements on social media channels.
8. Brand 24
Brand 24 is an interactive social media monitoring and tracking tool that can be used to monitor specific mentions across the internet.
Moreover, it represents the mentions under three scenarios- positive for a positively represented mention, negative for a negative mention, and neutral for others.
It can be integrated with the team collaboration application Slack and provides automated reports on a daily and weekly basis which can be exported as PDFs, Excels, or graphical images.
Famm.io is an online reputation management and social media analytics tool which can be used to monitor brand visibility through gathering information on the mentions of the brand across the internet and social media.
It provides data regarding the dynamics of a particular keyword’s mentions that can help analyze the situations and results. It also helps find content creators and influencers.
YouScan is a social media monitoring tool, however, it provides extensive visual analytics and image recognition service as well.
It is quite costly with the Standard plan at $1000 per month making it unviable for low budget entrepreneurs.
YouScan provides several features- tracking social media, blogs, and news mentions in real-time, obtaining visual insights from graphic content (logo recognition, object detection, etc.).
In YouScan, users can also develop customized dashboards with appropriate filters and develop custom reports. YouScan helps analyze online content not only on the textual level but also on the visual level.
Time is an important asset and the tools that save our valuable time need to be valued. Moreover, it’s essential to empirically analyze our operations to be able to optimize it properly.
Without proper analysis in place, we are necessarily moving blindfolded. We have thus briefly discussed 10 top tools that would assist a social media marketer in both – saving them time and analyzing important metrics.
To find out what suits you best, test them, and go with the one that helps you the most.
Author Name:- Harikrishna Kundariya
Biography:- Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies, A Mobile App Development Company. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.
Website URL:- https://www.esparkinfo.com/
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