5 Essential Tools For Better Social Media Marketing in 2021 - Social Media Explorer
5 Essential Tools For Better Social Media Marketing in 2021
5 Essential Tools For Better Social Media Marketing in 2021

We just can’t imagine our lives without social media these days. Pretty much everybody uses Facebook, Instagram, and other similar platforms. The reasons could be endless: meeting new people, keeping in touch with those who have similar interests, being informed with nearby events and what statements that institutions issue, and many more. 

Besides, not permanently informing your friends and relatives of the recent photos and achievements you’ve accomplished is totally unacceptable these days, but it takes some knowledge to master the realm of social media. This field can be pretty much like any other marketing strategy, as it has to be carefully managed and founded on a reliable strategy. Behold the tools we recommend the most:


With Buffer, you can do a lot of exciting stuff like automatically shorten the links you share, add articles and content to a queue, add team members, maintain a posting schedule, track your content’s performance, and more. Buffer will be managing accounts in social networks by providing the chance to schedule posts for Facebook, Instagram, Instagram Stories, Twitter, LinkedIn, and Pinterest. Buffer can also be used for analyzing the results.


Let’s suppose that you have several websites and a Facebook account for each of them. Hootsuite can easily handle multiple social media accounts and allow you to log into them from a single dashboard.  It’s even free of charge to sign up for Hootsuite. This software also makes it a lot easier for you and your team members to collaborate, and there are lots of useful features such as a social media calendar, seeing all your comments and mentions in one place, and more.


Lua is a free online app that aims at manipulating PDF and other document types. Before posting such files to social media, you may need to merge, compress, or convert them from and into other formats, and you can definitely rely on Lua for such tasks! Every time you need to play with PDF files and not be forced to install an app for that, you can easily count on Lua for the job. Whether you want to convert documents such as Word to PDF or turning images such as JPG to PDF, Lua will work seamlessly well. This software will also delete any uploaded files from its servers, so there’s no need to worry that anybody can steal your ideas and work that you’ve invested in any document files.

Sprout Social

Plenty of useful social media tools are combined into Sprout Social, and the app is pretty similar to Hootsuite. Sprout Social brings social media scheduling, monitoring, customer relationship management features (CRM), and a lot more. The owners of the platform promise to unlock the full potential of social marketing to transform both the marketing strategy of someone and every area of his organization. Sprout Social is a leader in usability, ROI and user adoption, as well as customer support and satisfaction. The platform was awarded so by top-tier software review sites.


With eClincher, the user can schedule and publish posts, analyze the social media performance, and respond to social messages. eClincher even allows the auto-posting with smart queues and RSS feeds; it has a media library for images and last but not least: it allows the search for social media influencers. Another golden rule of the social media world is that you cannot survive without the tips of influencers.

With eClincher, there are so many social media platforms to take advantage of: Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok, Home 9, and many more! The eClincher tool also promises to offer “Agile team with cutting edge technology and die-hard support team 24/7.”

If you would recommend another tool for better social media marketing, feel free to mention it in a comment below! Everybody has an opinion, and who knows when the others would miss out on a great genius!

About the Author

Adam is an owner at Nanohydr8. He really loves comedy and satire, and the written word in general.

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