A New Look, A New Outlook - Social Media Explorer
A New Look, A New Outlook
A New Look, A New Outlook

Social Media Explorer LogoWelcome to the new look of Social Media Explorer. No, the layout hasn’t really changed, but we now have a logo and we no longer have our masthead in the clouds, even if there is a funky image cut-off I’m still trying to fix. The change comes on the heels of several months of changes for me and some I think you’ll either notice, or find refreshing if you’re a regular reader of this blog.

More on that in a moment, however. Allow me the opportunity to thank Kevin Price, an infinitely talented designer at Doe-Anderson, for his logo and work. All of it was done just to appease the fat guy downstairs and served as a disruption to his normal workload, which is always too much. Special thanks to his boss, Hoon Baik, as well, who offered up some options, too, and helped Kevin tweak a few things in the process. Every agency has talented people. I’m certainly proud to work with these two and am thankful for their help.

The logo represents a lot of different things for me and I hope for you as well. The people joined in a circle (community and conversation) but one that has a compass type feel, particularly when you add the arrow, which itself implies something computer-related. It was one of the first designs Kevin came up with and I like it a lot. Hopefully, it will become synonymous with SME … or at least bring some color to our day. (And no, I don’t think it’s too close to the Fast Company online logo.)

And now for more change.

South by Southwest gave me a new perspective on my career, expertise and purpose. It seemed with every person I met, every business card I exchanged, ever conversation about the latest tool or topic of the day, I felt more and more like I belonged. Keep in mind I spent 11 years doing something besides this until a couple years ago. I’m also a self-taught closet computer geek from a po-dunk town in the middle of them thar hills, y’all. Even though I consider myself to be fairly smart, there are days I wonder if someone will find me out and make me work in the coal mines. SXSW reassured me that, in fact, I’m doing what I was meant to do.

My focus at work has come into a finer clarity and, though I could use about five more people to help me get through the day’s tasks, the projects I’m tackling are being handled with a great deal of pride and thoughtfulness. And (fingers crossed) Doe may even be entering a period where the possibility of bringing in more social media expertise is feasible. It’s an exciting time to work there.

I’ve also been working on a side project for the last month or so that bolsters my confidence. I’ll be able to talk about it more in the coming weeks, but rest assured it’s an important project that I’m playing a minor part in, but one that reaffirms the notion that social media is what I should be doing. That project has made me reassess my activities outside of work and streamline several of them inside to ensure I can commit the energy needed. Changing my time commitments has been hard, but will prove worthwhile.

And speaking of priorities, my wife and I are six weeks away from welcoming our second child and first daughter to the world. I’m genuinely overwhelmed with excitement, scared that my son won’t adjust well and clueless as to how I’m going to balance all that I have with now two children and a wife who needs my attention, too.

The reassessment of where I am and where I am going has led me to focus on some changes here as well. Over the next few months you’ll likely notice fewer posts, but hopefully better ones. I want to focus on quality rather than quantity and make the time you spend here more worth your while. I am honored you read Social Media Explorer and owe you continual improvement. You’ll also probably see fewer videos, though they won’t completely disappear. When we have a chance to interview someone good, we will. But, frankly, video posts attract a lot fewer of you than written ones. As always, if you have ideas on how I can improve them, I’m all ears.

We’ve also stripped out the advertisements. After doing some research on Doc Searls’ Because Effect and thinking more about Chris Anderson’s Economy of Free philosophy, not to mention the whopping $1.45 I’ve made in something like nine months from AdSense, it’s easy to see that neither you nor I need them here.

So as Social Media Explorer and I enter a period of redefined focus, please tell me what you would like to see here. Case studies? Interviews? Guest bloggers? What do you think of the new look?

As always, the comments are yours.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
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  • Julio,

    Thanks for telling me I set you a blaze with blog-digity! Glad to be of service.

    I like my theme. Chris Brogan likes my theme, too, which is more important, of course. But I really like it. Thought buggy, the spanned single column stuff at the top is javascript driven so the lists drop down/hide, it’s clean and easy to read. And now that I’ve got a new design to customize it, it’s perfect.

    Of course, I’ll want to change it in two months, but that’s besides the point.

  • Congrats Jason, you inspired me to update my blog, write about SXSW, politics, the economy, and yes, uncle Larry. I gave up on Joomla and Drupal, but I’m happy with WordPress 2.5… so the question for you is, how do you like your theme? Elegantwpthemes.com right?

  • Damn you, Ike. Makin’ me work on a Sunday night. Ha!

    Fixed it. Thanks man.

  • Ike


    Now you just need to reconfigure the arrow on your Twitter balloon, so it actually points to your head!

    (Very nice, dude…)

  • Amy — Thanks. I am pleased. Kevin is a talented dude. Thanks for chiming in.

  • Just love the logo, and I love how it’s repeated in a variation as an icon beside each post. In fact, the whole new look is beautiful.
    You must be really pleased with how it’s turned out :-)

  • Jane — Thanks a ton. Can’t wait to catch up again next weekend!

    TallGlassOfMilk — Gracias!

    Mack — And same to you, my friend. Glad we got to chat a while in Austin. See you soon!

  • Jason congrats on the re-launch, I’m digging the new look. And I agree about SXSW. It really drove home the fact that we are definitely in the 1%, but that many in the other 99% are starting to get curious.

    Exciting times indeed! Congrats on what looks like a bright personal and professional future!

  • The new banner is fantastic. Love it.

  • The new design is great sophisticated and simple. And the logo is great. Looking forward to seeing you next weekend!

  • Sujoy – thanks for stopping by. I’m getting on the favicon tonight. Thanks a ton for the input.

  • Hey Jason,
    First things first,congrats on the new look and the new logo. The glamour shot does remind me of some commmercial, a good one (LOL). SME is surely growing and now with that logo, I am sure it is now on the verge of being a brand. I wish you’d include it in the site’s code for favicon too. So the Google Adsense has been done away with which seems nice.

    And yes, I do agree with you over the quality vs quantity thing. But well, sometimes I am overwhelmed by the sheer quantity of your posts which hardly have any compromise as far as quality is concerned. I’m sure lotsa readers would agree to it as well. All the best for SME and your daughter about to be born.

    Best regards,

  • Steve — Thanks a lot. I’m looking forward to meeting you as well. Five kids? Wow. Somehow I don’t think I’ll be joining you in that venture, but I probably will tap into your experience at some point. Thanks for the compliments..

    Double-H — If I’m not No. 1 by midday Monday, I’m asking for my money back. Thanks!

    Connie — Much appreciated. I have a hard enough time keeping myself smelling good. Add coal dust to it all and I’d make one bad miner dude.

    BBB — Thanks! I appreciate the feedback. Seems the need for good case studies rises to the top pretty quickly. Perhaps I’ll do my part to research a bunch. And it’s good to know someone digs the interviews. Thanks!

  • BBB

    Less is more and all that — this looks fantastic.

    You’ve earned it all, and definitely can handle it!

    Interviews and case studies would be interesting, IMHO, particularly the roving reporter type.

  • Hi, Jason. Thought I’d leave a comment and try to do my part to keep you from having to go to the coal mines. Love the new design.

  • I’m digging the new look and logo. The glamour shot of you is sure to get you on th list of 10 Hottest SMEs.

  • Jason,

    The new look is superb – great job on the re-design. And, it appears that you and I had exactly the same idea for a new head shot. See you next week at the Social, and congrats on the pending new addition (been there, done that, 5 times, and it is always a frighteningly delightful wonder…)!


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