Brands Are People - Social Media Explorer
Brands Are People
Brands Are People

I received a wonderful email over the weekend. All I wanted to do today is share it with you:

Jason –

This email is to affirm what you already know.

A friend of mine – a WW2 fighter pilot who worked in the Advertising Industry’s Golden Age said it best – “It seems we got into the idea that ads were a lot easier than relationships.”

I’m not quite so sure that “social marketing” in its present, technology-driven flame will last,  but the concept that Brands are People (not words, images or experiences) is timeless.

Anyway, best wishes to you.

John Mollison

Brands are people. What a powerful thought.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
  • Pingback: panda()

  • Pingback: madagaskar()

  • Pingback: wan()

  • Guo198706

    thank you for sharing the post,it is really good @
    DVD ripper is such a professional ripping software designed to rip DVD disc to other popular multimedia devices for playback such as iPod, iPhone, Apple TV, PSP/PS3, Xbox
    youtube downloader,you can have a try

  • angelia110

    <h2 align=”center”>Costs For Uggs–What It Costs?</h2>

    –>Are you lusting after a few (or even more) Uggs (UGG Australia) boots and if so, you're in good company, as girls and women of all ages, especially with the simple, slipper-like design of these sheepskin ugg boots, which are relatively easy and very comfortable to wear. And they appear to be affected. Some men are also jumping on the trend and luxury UGGs? Australia, the brand also offers a range of contemporary styles for them.

    –>Could you mind giving everyone loves from ugg-boots? There are so many types of uggs, ugg bailey button,ugg classic tall, ugg classic short, ugg classic cardy. How to choose your favorite? Or do you really want to one uggs regardless its style? Despite their design is awkward and slipper-lile, Uggs is one of the few stations that are of general interest, have argued that cross generational lines.

    –>Young people, students and young mothers and the Middle Ages, the original Black Ultra Tall UGG Boots, seem pulled the fleecy-lined boots that are manufactured in Australia, with the best materials. Are you sure that your feet warm in winter without socks, and cool in summer so that is more versatile too? If no, hurry up to take one ugg boots on goodugg uk sale ! That's why we see people wear them in schools, supermarkets, on the slopes and even in the most popular beaches in the United States and abroad. Many surfers also use uggs to keep their feet warm.

    –>What do you really care about? Is its price or quality, or you just following the general trend? You know what are you thinking in your heart!

  • firewallconfiguration

    Hi! Its one of the nice blog and the information which write down its perfect we should have to receive that the peoples are the brand,So the readers are benefited from this so keep up post continue and stay tune with us.Thanks a lot.

  • Pingback: Connect the dots()

  • Brand U and I'll brand me….

  • I guess brands will become people. Brand evangelists, brand representatives.

    Maybe first they were people. Well not maybe, but I'm too young to know. People -> non people -> people.

    This brings up an interesting point about 'is blogging scalable'? Which alludes to the point of, are brands scalable? Not if it is just one person. But then again they can be if that one person shows they are doing all they can to engage in conversation i.e. Chris Brogan.

    Brands may be people, but brand recall doesn't have much to do with people, does it? Brand loyalty and affinity may be affected by the people, but to me in the end, attributes like quality and price are key. Hmm -> but then if brands ARE people, and people are great, then great employees increase efficiency, demand, sales etc which helps improve quality and lowers price or something.

    lolz I'm getting lost now /:

  • Pingback: Are people your brand?()

  • Pingback: Internet Marketing, Strategy & Technology Links – August 26, 2009 | Sazbean()

  • kimmorrison

    I could not agree more.
    My not for profit organization is in the process of branding but it is the brand of our founder Jay Baydala. His story is one whereby the individual has the power to change the world if they choose to. We hope that through this process people will be inspired to do their bit to end poverty in the world. Would someone do this for a word or a logo- no, but a person that you believe in- yes!

    Thanks for Sharing!


Social Media Jobs

VIP Explorer’s Club