Conversocial provides medium-priced Facebook management, moderation tool
Conversocial Provides Medium-Priced Facebook Management, Moderation Tool
Conversocial Provides Medium-Priced Facebook Management, Moderation Tool

The problem with most social media management solutions is that they’re either too simple or too expensive. I’ve seen some great tools for managing your Facebook or Twitter accounts, or multiple accounts, plus your blog, YouTube and more from one dashboard, but nothing that allows you to do that for more than hundreds or thousands of dollars per month. I’ve seen the ability to automatically moderate Facebook walls as functionality built into a larger solution, like a monitoring service, but they don’t offer the management piece as a separate item.

The barrier to entry to just do simple moderation and management, which is what a lot of small- to medium-sized businesses are looking for, is too high.

Conversocial, however, comes close to providing an option. While it’s team package pricing is based on the volume of incoming messages, which makes your monthly fee somewhat unpredictable, the entry fee is $250 per month US for up to 1,500 messages. Most small businesses easily fit under that threshold. You get hot, though, and you can quickly see up to $1,500 per month (30,000 incoming messages) on your invoice.

Conversocial Dashboard

The service’s unlimited package is $200 per month, per user, but you have to have at least 10 users to qualify for what they call their “Enterprise Package.”

So the price point is better, of not perfect, for the little guy. So what does the software actually do?

Conversocial gave me a free, two-week trial account (and will give you one, too … 14-day free trials are available to anyone on their website) to test. While I did not have the ability to connect to Twitter for some reason, I did like the tool as a Facebook management solution. With it, you can:

  • Set automatic moderation (flag or delete posts) for your wall based on certain keywords. The system even has a built in foul language keyword list built for you.
  • Drive all notifications of posts, flagged posts, etc., to your email inbox, allowing you to focus on your work until Facebook needs your attention
  • Approve, deny, delete, like, unlike or comment on any Facebook wall post directly from the tool
  • Create workflow task assignments to your team to direct them to follow up and respond to any selected post
  • Create and manage Wall Posts/Updates to your Facebook Page, including scheduling posts, directly from the tool
  • Monitor trends of metrics like number of fans, engaged fans and post engagement (even with “active” and “passive” — think comment vs. like — engagement delineated)
  • Automatically set RSS feeds to post items (like blog posts or news updates) directly to your Facebook page

Conversocial Keyword SettingsComparing Conversocial to other tools is really unfair since most that offer management of Facebook pages are originally intended for some other purpose (like Sysomos’s Facebook Fan Page Central which is an add-on component of their social media monitoring solution). HootSuite does most of the above mentioned, but doesn’t yet offer auto-moderation features for Facebook pages. It was intended to be a Twitter client, however.

So if Facebook page moderation and workflow is something you’re looking for but can’t quite put a finger on where to turn, Conversocial might be a solution for you. For most small businesses, you’re looking at $250 per month. While I can think of a ton of reasons that’s too much for some to pay, I can think of several businesses (single location restaurant or retail store with an active fan page) where that might make a ton of sense.

Conversocial does offer the ability to post and respond within the tool, but it is also not to be mistaken with the more robust competitors in this space. Expion (client), Buddy Media, Involver, Fan Appz, Wildfire and LiveWorld, among others, offer more robust content management solutions for Facebook-specific work.

Are you using Conversocial? Is there another tool out there that offers automatic moderation based on keywords that is more economical for the little guy? Please share. The comments are yours.

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About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
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  • Carley

    has anyone tried …I've been toying with the idea! Might add this to the list :) thanks for the post!

    • Thanks for the point. I'll check it out!

  • Susan Gosselin

    Jason- Thanks for being the best blogger out there who's reviewing tools. I always make it a point to look at the products you mention. I had a product demo of Expion last week and was completely blown away by it. Will be using this in the future, I hope. I started using Rapportive. It's OK, but not as consistent as I hoped. There are people emailing me that I know are sending me things from their work and are linked in to me via LinkedIN, yet they aren't showing up fully in my Rapportive bar. Have you had this problem?

    • Thanks Susan. Rapportive is a little inconsistent for me, too. But I love

      the fact I can pump notes about the person into the sidebar and have some

      cursory CRM functionality to it. Yeah, it's got it's flaws. (The email

      addresses of the person in question my not be the ones they used to sign up

      for that particular network could also be an issue.) But for the most part,

      I enjoy the additional info it provides.

      Also … if you're a GTD'er, check out Active Inbox … allows you to assign

      task labels to emails to keep you caught up on responses, etc. My inbox has

      been below 20 all week. Kinda cool. (

  • michmski

    Thanks for sharing this, Jason. I'd be interested in knowing what your thoughts are on the sentiment tracking. Automatic sentiment analysis is still something we prefer not to use at Synthesio, but I'm always keeping my ears open for new innovations :)

    Thanks !
    Michelle @Synthesio

    • Some people do it well. Some tools just okay. It's a complicated topic and

      not easy to perform or explain. The higher priced tools typically have

      invested more in developing the algorithms and have more refined results.

      However, results are subjective. Humans don't agree on sentiment more than

      85% of the time, so why would we trust a machine to score any better. I

      think sentiment is just an “in general” trending metric and not one you

      should ever point to for a degree of accuracy beyond “in general.” My two


    • Hey Michelle, just adding how we do sentiment in Conversocial – we haven't found a robust automated analysis method yet, so instead we have made it as easy as possible for admins to mark comments as positive or negative whilst they moderate. This works for us because most of the content through Conversocial is actively moderated, although of course this doesn't scale for widescale monitoring.

  • Hey Jason,

    I just want to point out that while a lot of people do use our Facebook Page Central as an add-on to our Heartbeat software we actually do offer it on it's own for those interested in just Facebook moderation.

    Sheldon, community manager for Sysomos (

    • Thanks for double-checking me, Sheldon. I'm glad you offer it as a stand

      alone. It's a great service as you know I know … I'm using Sysomos with a

      client right now. Well done, sir.

  • As a customer of Conversocial I can honestly say that one of our favourites aspects is that you can talk to the team and they listen to improvements you'd like to see and implement them whenever possible. That's not something you'll get from the some of the others listed above.

    • Good feedback, Dom. Always good to hear from users of the tool, too. I'm

      sure the competitors have varying levels of product development

      responsiveness, but it's good to hear Conversocial has that to add to the

      attractiveness of their offer.

    • That's right Dom. I agree with you what you said. And Thanks Jason for information about Conversocial. I just started using it after your blog and its pretty good.


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