Why You Shouldn't Want To Be An Expert
Why You Shouldn’t Want To Be An Expert
Why You Shouldn’t Want To Be An Expert

I don’t call myself an expert. I don’t want to be an expert. I don’t want people to call me an expert.

Maybe you do. And that’s fine. I’m not one to judge. There’s lots of benefit to being an expert. And being called one.

Many of my friends fret about being called an expert. I once told Doug Karr, much to his chagrin, that I think calling yourself an expert means you’re a douchebag. The label is something that is best left for others to judge. Calling yourself one is akin to calling yourself great in bed. You don’t know unless you sleep with yourself. Which kinda makes you a douchebag, no?

But if others call you that, then, in their mind, you are. Good for you. (No sarcasm intended.)

But I don’t call myself an expert, nor do I wish others to. I’ve never aspired to be an expert at anything. And for one primary reason:

An expert means you know more than most people at something that is already known. It means other people can also achieve the same status.

I’d much rather be knowledgeable about something no one else can even fathom how to do.

How about you?

Have You Registered For Explore Minneapolis?

Don’t miss two days of intensive learning with some of the leading thinkers and practitioners in the digital marketing and social media marketing space. Join SME’s Jason Falls and Nichole Kelly, The Now Revolution co-author Jay Baer, Edison Research’s Tom Webster, Ad Contrarian Bob Hoffman, Lee Odden, Kipp Bodnar and more at one of the leading digital and social media marketing events of 2012, August 16-17 in Minneapolis, Minn. DON’T WAIT TO REGISTER! Seats are filling fast! Reserve yours today!

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
  • Pingback: Claudio Sandoval Best Content of the Week - Claudio Sandoval()

  • “I’d much rather be knowledgeable about something no one else can even fathom how to do.”

    Good post Jason. In reference to the above sentence, what term should we use to describe it? Genius,  “The Next Steve Jobs”, etc.? Curious. :)

    • I think under that definition, you’re an innovator, visionary, creator?

      •  I’d say so. Always liked the “visionary” term anyways. ;)

  • Is describing yourself as “a leading thinker, educator, speaker and strategist in the world of social media marketing, public relations, digital marketing and communications” being a douchebag? ;-)

    • No. All those qualifiers are applied by others in reference to me. Only reporting.

  • James

    Pretty sure an expert accountant isn’t a dime-a-dozen. That’s disrespectful to their work. I’d take an expert accountant over a non-expert accountant any day. I’d even pay them more.
    I know you’re trying to make a point … but I think this could be worded a lot more respectfully to those who work hard to become an expert. Like expert doctors who treat cancer – other people can achieve that status (i.e. other expert doctors treating cancer patients) and that is a GOOD thing – we need all the expert doctors treating cancer that we can get. Why might those people want to be expert doctors? To save lives. Think about it.

    • Allow me to clarify a bit – when I say an expert accountant is a dime a dozen, it because they all are. You have to be certified, etc., which is far different from being able to call yourself a marketer. So in that sense, I certainly meant no disrespect. Doctors are the same … There’s a level of expertise that comes just with being a doctor. Certainly specialists stand out.

      But I think our back and forth here misses the entire point of the post. I’d rather innovate and create than just know everything there is to know about something already known. It was more of a philosophical idea.

  • hi!!!!
    It is my fist visit here.There is apparently much to know about it. I think above we can find good points.

  • Dear Jason,

    I love reading your blog! I am a student at the University of New Mexico and I am interning at a company named GenQuest and we are trying to promote our new book that will hit the shelves in the fall. Could you please look at our website and let us know you expert advice.


    • work.Happy

      Sorry, I forgot to introduce myself. My name is Melanie Giron.

  • I agree that tooting your own horn in the professional world is somewhat douchey and you should probably let your work do the talking for you, but I mainly wanted to leave a comment because I thought your sleeping with yourself comment was hilarious! 

  • How can you be an expert of something that is constantly changing, with tons of other possibilities out there? Even lawyers (supposedly experts of the law) cannot win every case there is out there. Specialist, maybe. Expert? Unlikely. Guru? Puh-lease! ;)

  • Mention of the word ‘expert’ in the realm of social marketing makes me immediately suspicious and skeptical of the person to which it is being applied and the person who is doing the applying. However I’m less skeptical of linguistics, handwriting, forensics, animal behavior or solid rocket fuel experts. And I’m wondering to myself right now, “Why?”

  • This is a topic that I *really* wish would die.  Who cares if someone is qualified to call themselves a social media/business/marketing expert?  I don’t think someone is necessarily a ‘douchebag’ for calling themselves an expert.  It could be they really are (an expert), or maybe they really believe they are.  Or maybe they are trying to put food on the table for their family so they can make this month’s mortgage?  

    I have no idea, but I do know that this space as a whole cares WAY too much about what everyone else is doing.  I know people right NOW in this space that I am pretty sure are keynoting on subjects they really aren’t qualified to be speaking on.  And no, they aren’t calling themselves ‘experts’, but if they are keynoting, most people assume they are.

    And Jason not trying to call you out, I’ve seen a million versions of this post, hell I’ve probably even written one like it.  At the end of the day, every minute I choose to worry about how someone else is building their business, is a minute I can’t spend on building my own.  We need to choose wisely.  

  • Patty

    Agree that it’s weird to call oneself an expert. Love having other people call me an expert. I can’t stop them, anyway.  :-)

  • jezhughes

    Good point Jason. There’s some depth to the claim though. If you’re an expert in Astronomy, do you know a lot about something that’s possible for other people to know? Or do you know more about the ways to discover a further unknown? Would Mark Z have created Facebook if he wasn’t an expert in programming and having a vision of the web? Bit deep for a social media blog though ;) 

    • Expert programmer is like saying expert accountant. They’re a dime a dozen. Zuckerberg wasn’t an expert anything. He was an innovator who created something new.


Social Media Jobs

VIP Explorer’s Club