Is being active on social media important for your business? This article will touch on five reasons why having a social media presence is vital for modern-day business owners. Social media marketing plays a huge role in most businesses’ digital marketing strategies, and for good reason — it’s effective.
In fact, you’re missing out if your business doesn’t have a strong social media presence because, in 2022, the amount of time adults use social media across all platforms is higher than ever at 95 minutes per day.
If that’s not enough, according to a survey by Pew Research Center, 56% of Internet-connected adults have multiple social media accounts. This means that your business should be active on multiple social networks to reach the broadest audience.
As you grow your business, you will learn the importance of social media presence in this digital age. Here are five businesses’ thoughts on the importance of having a strong social media presence today.
1. Build Brand Awareness
Cruise America, one of the largest RV rental companies in the United States uses social media frequently as part of its digital marketing strategy. The company says that social media is one of the best ways to build brand awareness because so many people log in to various platforms every day. Your target audience is likely on one platform or another, so figuring out what platforms are ideal and then utilizing them can significantly boost brand awareness.
2. Engage With Customers
The ability to engage with customers online is one of the biggest reasons to strengthen your social media presence. The Lash Professional shares valuable content for its potential customers to engage with the brand organically. By posting content that is relevant and helpful to lash artists, the company is able to reach its target audience. Make sure to respond to comments and questions from consumers to promote brand authenticity.
3. Share Products and Promotions
SaharaCase, an e-commerce retailer of phone cases and other device accessories, uses social media to promote the release of new products and promotions the brand runs. Platforms like Instagram and Facebook are great for spreading the word about sales or new product roll-outs. With a business account, you can even link to products to make conversions happen easily. Use social media profiles as an extension on your business’s website to post about products that your target audience might be interested in.
4. Build Trust
Building trust with your audience is another key reason why being present on social media platforms is important for businesses. INTUEAT, the Colorado-based personal chef service provider shares that social media has been an effective means of building trust with their potential customers. One way to do this is to share testimonials or reviews with your followers. Be sure to have someone on your team managing your social media channels who can respond to comments and messages from users.
5. Share Your Work/Results
Especially for businesses like Alisha Taylor Interiors, an Arizona-based interior design company, showing off the work your team has done is important in gaining interest. Social platforms are the best places to share images or videos of your service offerings. Users who see your portfolio displayed on social media will be more likely to trust in your services. Post professional photos or videos of your products or services as samples for prospective customers to refer to when making a decision.
As you can see, there are plenty of reasons why being active on social networks as a business is important. Implement these social media strategies to grow your brand awareness, build trust, and gain customers in the coming year!