Google Plus Cannot Fail
Google Cannot Afford To Fail With Google+
Google Cannot Afford To Fail With Google+

Google’s latest foray into social networking is a must-win situation. As Jason illustrated last week, the world is watching to see how the search giant uses social data — particularly their own from Google+ — to adjust search engine rankings. With Microsoft working with Facebook to allow Bing results to include social data from its 700 million-plus users, Google+ is a make-or-break to hold on to SEO dominance.

But it’s not just how Google uses the social information it gleans that matters. It’s how many people will use it. My guess is that 50 million users or more won’t even be critical mass. It will take many more people and Google’s careful use of the social data to be successful.

But it must be successful. More on why in my car:

What do you think? The comments are yours.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
  • Google has game.

  • Anonymous

    It sounds bad, but I really hope they fail. Facebook was set up by college kids because they thought it’d be cool to talk to their friends. Google+ was set up by a corporation specifically to gain more Ad data. Facebook does this too, but it was an afterthought…merely used to fund their activities. Its a lot nicer than setting it up purely for money.

    Also Google is a really sinister company. I can’t believe they made those

  • I think Google already missed the boat with social media. Similar to what their search platform does for us, they should have just built another platform as our social media aggregator like what does -one page about me, my company, and solution offering that also include the link to all my other social media channel + the power of ranking I get from real people, my own trusted peers on all my social media channel. They should have just bought and put an end to their battle with bing and Facebook.

  • Pingback: Google Alert – Social media | Relativity Internet and Social Media Marketing Blog()

  • nance young

    Google + can be facebook and twitter’s competitor in time. I wanna trysocial media management in G+.

  • I like Google + the most. If +1 works, it will not only improve search quality, but also make ads more engaging.

  • I think if Google+ fails, then that will solidify Facebook as the king of social media. However, Google has too many resources, and is already integrating the +1 button. I think they are really trying to play it safe, to make sure this doesn’t become another failed project, before releasing it to the mainstream public.

  • Jeremy

    why does google+ a make or break moment for google. In my opinion google has set itself up as the leader in search engine and apart of what could be a new leader in the smart phone world. my understanding is that google+ will deal with some of the privacy issues that as a Facebook member i have issues with.

  • Jake, the Neverland Pirate

    It is going to be hard to unseat the king from his throne. Facebook reacted quickly in changing its privacy features to allow users more flexibility in controlling who sees what posts in their feeds. The lack of that in the past, along with general FB burnout, and Google+’s very exclusive feeling beta roll out drove a lot of excitement. That has all died out though. Google+ doesn’t integrate with my Twitter account and all of the real action is still happening on Facebook. They are going to fail here.


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