When it comes to having a virtual storefront, not many platforms nail first impressions quite like Instagram. As the 4th most downloaded mobile app of the decade, it has all the features and interfaces to promote your business. Read on to find out how you can grow your online presence through high-quality content.
The first thing that your audience will see before your name or bio is your layout, especially for image-heavy platforms. Consider these details when creating or loading content onto your feed.
Lighting is key to a clean and clear image. You don’t need a professional studio to get Instagram-worthy quality. Natural sunlight is free and can showcase your newest product facing your window sill. If this is unavailable, ring lights or adjustable lights similar to the ones in Bazzsmarthome.ca smart home system will do nicely.
It can’t just be any time of the day, either. The closer you shoot at midday, the harsher and unflattering the shadows will be. The only time you should go for dark and gritty images is if that’s the theme for your page, but even then you still have to keep it sharp and edit accordingly.
The perspective of your images can vary a little if you want to avoid having your feed look too uniform and is essential if you’re using product placement in your posts. For instance, if you’re a restaurant or dealing with anything food-related, the best perspective for platters is an overhead shot. Use images from similar niches for examples, and find the best angle for your subject!
An Instagram aesthetic refers to the set of fonts, colors, and filters used consistently throughout your feed. Visually setting a tone is the quickest way to communicate and draw in your audience. When they can resonate with the look and feel of your page, they’re more likely to read your captions, learn more about your business, and respond to your call to action.
There’s more than one Instagram grid to choose from, so research the type of layout you would like to use for your page. If you want to plan and preview your design before making posts, look into tools that help you build templates and schedule your content.
Analytics show that video often performs better than other types of content on Instagram when it comes to generating engagement. Whether it’s an ad, Stories, or a permanent post, the same standards for images apply to create high-quality videos.
Content From Other Creators
Your work should be the base of your feed, but you can include the contributions of others as well. Here are a couple of sources to look into when searching and using other creator content.
Run a UGC Campaign
User-generated content (UGC) is content that’s created by users that are related to your brand. If you already have an established fanbase, you may come across users who have created posts about your business. Make sure to send them a message and post a comment to ask for their permission before reposting or using their content.
UGC is especially important for service-based businesses that rely on word-of-mouth for new clients. A happy client posting pictures of their brand new basement after a water damage restoration can be shared across social media and reach many more potential clients.
You can also take the opportunity to start a campaign to encourage your audience to follow you and post content about your business. That way, you can build a sense of community. Don’t forget to ask them to follow and turn on post notifications!
Collaborate With Influencers and Other Brands
Pairing up with users that have a large following is a strategic and fun way to create more content, all while expanding your audience to others. Make sure the public figure or company you’re teaming up with isn’t a random addition – the collab should be related to your niche in some way.
Have Your Business Look Its Best
This advice isn’t limited to Instagram – these tips can be applied to any platform to boost your content creation strategy. No matter what your business is, you can put together an eye-catching aesthetic that’s bound to pique interest in anyone that comes across your feed.