Engagement is one of the single most important parts of any business. You can have the best goods and services around but that’s not enough to gather and maintain an active, growing, customer base. In order to really maintain a healthy ecosystem you need to create and maintain active engagement. And that’s not just true for a standard business. Every strategic model that features interaction between a producer and consumer relies on engagement. But proper engagement also relies on novelty. People need that “wow” factor to keep them invested. 3D is one of the best ways to create that exact type of atmosphere.
There are a lot of different reasons why 3D is such an effective tool for raising engagement. 3D is familiar enough that people know how to work with it. But at the same time, it’s also rare enough to be remarkable. It’s also easily integrated into almost any type of marketing. And social media in particular is a fantastic match for most types of 3D.
Branding is of course one of the easiest uses for 3D. You can create any type of artistic project and embed branding within it. 3D content can make that type of artwork more notable. And, in doing so, it also becomes something that people want to share online. This kind of viral marketing is a best-case scenario for any social engagement. You quite literally can’t buy better marketing than you get from a passionate user base voluntarily sharing your content. And 3D is a fantastic way to increase the odds of any given post going viral.
One of the great things about social media is its fully interactive nature. It’s not just a creator talking to consumers. The medium allows for full conversations. What’s more, there is a wide variety of affordable resources for 3D tools. People can get everything they need to create or enjoy 3D content. And in doing so they’ll be able to create their own variations on any 3D-related theme. So, for example, a company might start the ball rolling with some 3D art on social media. But users could themselves respond with their own 3D art featuring themes set up by the company. This could be used in a variety of different ways. It might just be to have fun and grow the brand. But a company could also set up official competitions where the best 3D art wins a prize.
Of course, live streaming is also one of the more popular uses of social media. Proper integration of 3D with live streaming is a bit more tricky than standard static imagery. But it’s still well within the reach of anyone with a solid desire to do so. And 3D-enabled video can really catch people’s attention. There’s just something fundamentally more engaging about video which provides depth of view. This is especially true if you’re trying to highlight a particular location or event. The next step beyond feeling like you’re there thanks to 3D is wanting to actually visit in person. And if that’s part of a company’s business model then it’s a fantastic approach to marketing.
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