In today’s world, organic products are becoming more and more popular. Organic food makes up a large percentage of grocery stores’ produce sections, and there are even whole stores devoted to the sale of organic products. With so many options available to consumers, it can be difficult for organic product vendors to stand out on social media. Read on for some pro tips from Amanda Jo Organic Bunny founder, that will help you make your products shine!
Have a Catchy Name for your Business
Your business name is the first thing consumers will see when they search for you on social media sites. If your business name doesn’t stand out, it may be difficult to attract new customers. Try brainstorming with friends and family to come up with a unique yet memorable name!
Make sure your Profile is Complete
When potential clients search for organic products in their area, you want your business to pop up on the list. Make sure that your profile is filled out so that it appears as one of their top results!
Be Responsive and Engage with Customers
When consumers are searching for organic products online, they may post comments or questions regarding certain products. It’s important to be responsive when these types of posts are made. Be sure to engage with the consumer by asking questions back, providing answers, or even suggesting other products that they may be interested in!
Keep the Name Simple and Easy to Remember
Make sure that you have a logo or design that is recognizable and unique so that consumers can easily identify your business. You want to make it easy for people to remember and search for you!
Match the Tone of Voice on all Platforms
Make sure that whatever platform your message is coming across, whether Facebook or Twitter, matches up with the rest. If you are only using one social media site, try to keep a consistent tone of voice and specific hashtags and images so that it is familiar to those who have followed you from the beginning.
Include Coupons or Special Deals in your Posts
If consumers can get something out of following your business on social media, they will be more likely to do so! Try throwing in occasional discounts or coupons to your posts so that they have a reason to follow you and interact with you more frequently.
Use Images of your Products on Instagram
This will help you stand out among other organic product vendors. Try using eye-catching pictures of the actual food or drink instead of photos with people in them (although those can be effective too!). Consumers want to know what they’re buying, so this will help them decide when your product pops up in their Instagram feed.
Be Active and Involved on Social Media
Try to post at least once per day if possible, but no more than three times per day (as people may get annoyed). Also, try responding to posts or comments as soon as possible, as this will help you get on the consumers’ radar.
Tweet about New Inventory or Sales
People like to know what’s coming up! If they follow your business, they may be more inclined to stop by if you post something exciting on social media before it happens so that their friends can join in on the fun too.
Make your Posts Stand Out
To do this, you can try using hashtags in specific ways. Try to think of unique hashtags that haven’t been used in the past so that when people search for them on Instagram or Twitter, they are more likely to find your business!
There are many benefits associated with organic products, from how food is produced to the ingredients themselves. However, it can be difficult for those selling these goods online or in retail stores to stand out among their competitors! By following some of these simple tips, you can make your organic products more visible online.