How to Use Social Media and Other Innovation to Grow Your Business - Social Media Explorer
How to Use Social Media and Other Innovation to Grow Your Business
How to Use Social Media and Other Innovation to Grow Your Business
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Innovation is all about creative ideas, smooth operations, and better outcomes. In terms of business, innovation brings in products with improved amenities and producing different products. It performs the role of a catalyst, which helps a startup or any other business widen and penetrate the market. When you think of growing your business, you must look into ways to develop it innovatively. Innovation can be as simple as taking up the best working capital loans, or it might demand to get into prototyping and finalize the ideas by design thinking. Either way, it takes your business to places, beat competitions, and create a dent in the market with your brand name.

This process of innovation involves altering your current operation patterns, tweaking your business model, and creating a new atmosphere for your business to provide quality services. When change is part of your business values, there is constant effort to think innovatively and bring out the most creative. It contributes to the probability of growth of your business and can help produce better operations resulting in increased productivity. Here are six ways of using innovation to grow your business.


In this era, it is essential to think out of the box and grow your business in high competition. When you think of growth, you need to step out of your comfort zone to get on the path of becoming successful. For this process, you need to brainstorm, plan, and strategize innovatively and create better solutions that don’t just take your business up but make it stand out from others. Ask yourself and team compelling questions, discover you are why. But why activities are helpful in this regard. It will help you go deeper into your issue and decide right, keeping your purpose in focus. Use the six thinking hats model and solve problems easily artistically. 


When you work hard, you might stress yourself out and become inefficient for the tasks you perform. Instead of hard work, you need to focus on smart work. Smart work might not involve your physical effort but will need all of your mental energies. Let creative juices flow out of your brain and begin the search for better processes to make your work and yourself more productive and effective. Pay your attention to the tasks you have on your plate, prioritize each of it, and look for alternate methods of doing those tasks. It’s time to try new ways and test ideas that might work or not, but you’ll get a better understanding of all of this. Once you get hold of trying new ideas, you will get surprised by your ability to create creative combinations you never thought would ever work together.


Today’s world, branding is crucial for your business because this is what speaks what your business is all about. It assists in better marketing techniques you can use to reach to masses and target the audience your company aspires to. For people to know your business, think differently and innovatively. Design an aesthetic logo, catchy brand name, a good website with your work, and a creative marketing plan that you can work out effectively as per your business model. 


Every business has competition, and that competition pushes you to give your best. But to get the best results and beat your competition, you must think creatively and use Social Media to promote your brand. Aim to produce best for your customers, and this will not only attract your customer in the first place but also make the customer your constant ally. Cerebrate the ideas to come up with better plans to get your customers connected with you and your product. It can be done with innovative marketing to let your business grow and expand. Don’t try to pull down the competitor, instead, ponder on your creativity and bring out the best possible yet unprecedented propositions for your business.


You need the best team for your business to reach heights of success. Team building for a business is very crucial these days. Not everybody in the group might be wholly skillful, but each one of them has the power to think. You can challenge them by letting them leave the mainstream work, and reflect on innovative approaches to performing their roles. This way, employees’ productivity increases as they aren’t achieving the usual task daily like a robot, instead they are focused on creative thinking, trying, testing, at times failing, but succeeding in the end. People in this century are more inclined towards change. Innovation brings change, change in routine, change in work patterns, change in business models, change in ideas, and a lot more revolution. You have to be open towards that change, and hence your employee will be too. It will not only grow your business but improve employee loyalty as they give a free hand to think crazy and learn from innovation. 


One of the benefits of innovation is that you can spend less money and get better results. It helps you save your costs because when you start contemplating innovative ideas for your business, you think in all the domains and get means of cost reduction. Innovation also helps in bringing down the amount of waste your company produces. There are approaches when used creatively, assist in lessening the wastage, and managing it properly.


Innovation accompanies value and standards with it when used in a business. It begins with pain because when you are working innovatively, you have to, at times, start from scratch for every plan. You might take more time than usual. You will have to look out on every detail to get the processes right. You might face failures at the start. But in the end, your business will project out as the most different and unique one with better service, products, and effort. Creative thinking takes time but gives fruitful results. 

About the Author

Doug Brown

VIP Explorer’s Club