INFOGRAPHIC: The Science of Blogging
INFOGRAPHIC: The Science Of Blogging
INFOGRAPHIC: The Science Of Blogging

Social media mad scientist Dan Zarrella is at it again. Dan has the coolest job in social media, in my opinion. HubSpot pays him to research metrics behind everything. He’s done scientific analysis of Tweets, presentations and more. On Thursday, he’s presenting a free webinar on The Science Of Blogging which I’m sure will give you a dozen or more nuggets of information that will make your blog better, or at least more effective. Go sign up and do the webinar. You’ll learn something. And it’s free. Can’t beat that.

To help motivate me to share the webinar here as opposed to Twitter, Dan gave me a sneak peek at some insights you’ll learn (and learn more about) in the webinar with a handy Infographic on blogging:

The Science of Blogging - From HubSpot and Dan Zarrella

The numbers resonate with me, particularly the fact that 79 percent of folks read blogs in the morning. My early testing of shares of content on Twitter and Facebook show a higher rate of clicks in the morning hours. (Hint: Shoot for about 10:30 a.m. ET for the best chance people will click a link you drop on Twitter.) I’m sure there will be more tidbits we can take away from Dan’s talk. See you there!

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
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  • Great post. This will be helpful for me as I continue my present search for a new opportunity.

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  • Thanks for this infographic Jason. I would also like to commend HubSpot's marketing in making an infographic into a webinar invitation. Very cool and effective.

  • That's interesting. I wouldn't think that the numbers would be that high of how many people are actually reading blogs. Because when I talk to people in Norway, a lot of them are reading blogs (probably even more than 51%) but they don't know what a blog is.

  • I liked the scientific approach in this article. Thanks.

  • Interesting post, Jason. The number of people reading blogs more than once a day seems high. I wonder if it just means 51% of people read more than 7 posts a week. I know when I read one post, URLs are likely to pull be off to a couple other posts.

    I also wonder what day people read the most blog posts. Maybe he'll answer this at the seminar :-)

    • I'm guessing he's got more stats coming in the webinar. If not, he'll

      probably come comment at some point! Thanks for asking.


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