For most businesses, the purpose of an Instagram presence is to get more traffic on their associated website. If this is your goal, you might benefit from a few strategies designed to increase website traffic.
1. Know Your Analytics
You can’t set goals to increase traffic on your website if you don’t know your starting point. Begin by monitoring analytics for Instagram and your website so that you know which numbers to watch as you put forth your traffic-boosting efforts.
A third-party analytics tool is essential because Google Analytics doesn’t track your Instagram referral traffic for your website. A good tool will provide traffic insights as well as provide tips to help you maximize your content’s effectiveness. From there, you can duplicate or ignore certain content styles to get the most your Instagram presence.
2. Focus on Your CTAs
Every good Instagrammer knows the power of a good call to action. Your CTAs will vary based on your goals for the page. When you’re trying to get more engagement on your website, you’ll use a strong CTA that compels them to click on the link in your bio.
Customize this call to action for the piece of content you’re promoting. Make it fit in with the associated advertisement and use compelling reasons that they’ll want to visit your link. This works best if you’re writing content that specifically targets your dedicated followers.
3. Use Lead Offers
Instagram isn’t necessarily a business-focused platform, but that doesn’t mean you can’t use business tactics to drive conversions. Lead offers on your Instagram posts can help you generate more leads and maximize the effectiveness of a piece of content.
For example, if you’re trying to get more people to sign up for your email list, you might post a teaser on your Instagram feed hinting at an exciting piece of content that consumers can only access if they sign up on your website. This only works if the offer you’re providing is truly compelling and worthwhile, so only use it when you can offer content they’ll absolutely love.
4. Change Up the Link in Your Bio
Every business owner gets one link in their bio. In order to get people to this link, you need to create a compelling reason for them to visit. Get creative with your strategies to drive more traffic to this link.
One strategy is to switch up the link regularly. You might post to a blog post one week and a product page the next. When you have a new link in your bio, change up your posts for the week to drive more traffic there. Each advertisement or post that you make will give consumers a new reason to visit your bio and click on your link.
5. Partner with Influencers
Traffic from Instagram doesn’t have to come straight from your Instagram account. You can also accept traffic from the posts of influencers. Influencers are individuals with a lot of followers (usually 10,000 or more) who endorse your products, services, or content.
When their followers see your content recommended by someone they trust, they’re likely to click through to your website. Make sure to use an Instagram analytics tool to see if the influencer’s engagement and followers are genuine, though.
This may be even more effective than getting traffic from your own Instagram posts. About 90 percent of consumers say that they take the recommendations of others when making a purchasing or content decision, and influencers can be the bridge that leads them directly to your website.
6. Create Shoppable Posts
Instagram has made it easier than ever for consumers to shop for their favorite products using a feature called shoppable posts. In the past, if you saw an ad on Instagram for a pair of earrings that you loved, you would have to search for the earrings and the brand that sells them in a separate internet browser.
Now, shoppable posts lets consumers buy the items you’re advertising right from the Instagram post. It labels the items in the picture by their name and their price so that consumers can jump right to the sales page and complete a purchase if they’re interested.
This is a unique opportunity to maximize your revenue from your social account, especially when you consider the fact that 74 percent of shoppers turn to social media to help them make a purchasing decision—now it can lead them directly to your checkout window!
7. Publish Instagram Ads
Instagram ads are among the most effective methods of advertising for digital advertisers. They use a geo-targeted system to get them in front of the people who are most likely to engage with them.
Best of all, they’re clickable, unlike the typical Instagram post. You can create advertisements for your products, services, or content and provide a useful link to your website. With a single click, consumers will be transported to your website where they can learn more.
If you haven’t done Instagram ads before, it’s actually fairly simple. The concept is the same as Facebook ads, so if you’ve done those before, there’s not much of a learning curve.
8. Swipe Up on Instagram Stories
Instagram Stories is one of the best places to position an advertisement simply because it’s the most trafficked feature on the platform. More than 500,000 Instagrammers are logging on daily to see what’s new from their favorite brands. What’s more, a third of the most-viewed Stories come from businesses.
To get the most out of your ad placement, use the “swipe up” feature, which is available to business accounts. It directs them to any page you want, whether it’s another one of your Instagram posts or a landing page on your website. Just make sure you tell them exactly what they’ll get if they swipe up in order to land their traffic.