Marketing rehab treatment for people suffering from addiction can be hard to tackle. You need to promote your services while trying to avoid alienating people who need your help. To learn more about rehab marketing, check out this helpful guide!
To Engage in Effective Rehab Marketing, Highlight the Statistics of Addiction
It is a sad fact, but only about eleven percent of people with substance abuse issues will seek treatment. This means that almost nine out of ten people who need help are not going to rehab centers.
Addiction treatment in the United States generates over thirty-five billion dollars per year. This means there is a huge opportunity for business.
Consider How Your Rehab Marketing Will Make Your Center Stand out
There are many potential addicts in need of treatment. This means that competition between rehab centers is very high. To gain clients and convince people to use your services, your business needs to stand out from the crowd.
To make your treatment center stand out to potential patients, you will need to develop what is known as a unique selling proposition. In other words, you need to create the impression that your business will take care of clients better than anyone else.
What makes your addiction service so effective and unique? Can you boast about higher ratings than any other rehab center in your local area? Do you specialize in a particular niche area of addiction treatment?
Another thing to consider is marketing your main philosophy in how your rehab center treats addiction. Is your rehab center make use of faith-based treatment or do you favor treatments like nature therapy? Your advertising should make use of images that reflect your treatment methods.
Make Sure That You Take Patient’s Mental Illness into Account
When it comes to substance abuse, there are many potential reasons why someone can become addicted. A family history of drug and alcohol abuse or a bad home environment can lead to abusing drugs.
Mental illness can be an often-overlooked factor in rehab treatment. It can be difficult to separate drug-induced problems from pre-existing issues.
If you happen to suffer from both mental health and substance abuse issues, you may have what is known as a dual diagnosis. Dual diagnosis symptoms can vary wildly depending on both the drug of choice and mental health disorder. Some addicts can be drawn towards drug use as a form of self-treatment to deal with their mental health issues.
If drug addiction goes without treatment, your patient can’t make any progress. If mental health issues are not recognized and taken into account, continued sobriety is not realistic. Your rehab center will need to diagnose both mental health issues and determine effective treatments.
By Taking Rehab Marketing into Account, Your Patients Will Benefit
Effective rehab marketing allows you to promote your business while helping those in need to get treatment. By advertising based on what makes your rehab center unique, you will help the largest number of people possible. Check out our website today for more articles like this!