Score One For The Masses
Score One For The Masses
Score One For The Masses

The U.S. Food and Drug Administration released a procedural document called the “Guidance for Industry” in December. While policy documents from government agencies are typically full of bureaucratic catch phrases and non-sensical rules and such, there was a little nugget in this one that could be an interesting milestone in the history of social media.

The FDA has a line in the document, which specifically speaks to what it calls, “Emerging Electronic Media,” that is quite profound. The line says brands are capable of responding responsibly through social media regarding their product. But here’s where it gets profound. They say brands are capable (can) respond in an, “honest, non-misleading and accurate manner.” (Page 3, lines 83 and 84, in case you’re looking for it.)

English: Logo of the .
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Isn’t that what the point of the Cluetrain and the social movement has been striving for? Is this government acknowledgement that what the people really want is honest, transparent and fair information?

Yes, there are still layers of crazy rules for pharma and what-not, but at least these regulations are, amidst all the legal mumbo-jumbo and cover-my-ass dogma, ringing true the core tenants of what customers really do want and need from their interactions with brands.

I say it’s a step in the right direction. What say you?

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About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
  • Alfie

    True that its one of the best way !! I also have something to share with you , do have a look!

  • I think this can change the concept of reactions for others

  • Social media marketing is one of the good ways through which you can gain link popularity.


    I love returning back to this site and reading
    the quality content you always have on offer.

  • I’ve actually been amazed at the resources various government agencies are now providing that are pro-consumer and/or provide transparency. Check out – you can sign up for email alerts for the US Consumer Product Safety Commission recall notices. And they even segment it, so you can self-select the type of products that are of interest (i.e. household products vs. infant/child products).

  • Jeffrey Moore

    Love this positive dig from an FDA ruling where most comments on it show that big companies are reading it for what they can’t do. We’re with you that pharma needs to be moving proactively and medical device should be in social in a big way now.
    I think the point of your article is that the public is ready and willing to participate with these brnads and that the right thing to do has an obviousness to it.

  • Jason,

    Yes, a step in the right direction – For one department.

    The question is…  Is the public ready?  ;)


    • Great question, Keri. I’m not sure.


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