Should You Run Your Blog on WordPress or Medium? - Social Media Explorer
Should You Run Your Blog on WordPress or Medium?
Should You Run Your Blog on WordPress or Medium?

The global spread of the internet made it accessible to billions around the world. Now people from almost every nation are present on the worldwide web, scrolling social media networks and surfing through a whole variety of websites. As a result, having a webpage and a social media account became almost a necessity for companies, big and small.

Websites were not always needed to reach the audience. However, nowadays, almost every research about a product, service or a company starts with Google or other search engines on the web. As websites became more widespread and even personal blogs emerged, the need to make the process of creating a website simpler arose.

Making and launching a website was not always as easy. It once was almost as difficult as writing a programming script in a complicated coding language. However, the demand was quickly addressed by two of the major platforms, which now help companies and individuals who wish to put their content online. 

WordPress and Medium are the most popular, widespread and commonly used platforms. However, they are quite different from each other, suitable for specific needs. Thus, when choosing which one to use, the specifics of your company should be taken into account. Both of them use a whole variety of different benefits, let it be free or paid. Therefore, you should decide which package of pros is all in all more useful for you. 

Some believe that these platforms are used solely by personal blog writers. However, the truth is that Medium and WordPress have a variety of users from different industries. Forex trading is on the rise around the globe and as a result, more websites like choose to use simpler website platforms. Moreover, other growing industries are also starting to gradually turn towards WordPress and Medium, as a great solution to the website problem. 

Starting off 

Both Medium and WordPress are free to use to a certain extent. Both are blogging websites and offer a variety of designs one can choose. There are more minimalistic ones with grid outlines as well as more colorful, overwhelming options.  

However, when it comes to the content and its management, Medium offers one particularly interesting benefit. Besides being a blogging platform, it also is publishing. Thus, Medium comes with its own fast-growing user-base. To make the best use of it, they have the curation program. It is offered in both free and paid variations. In simplest terms, once you write a blog and publish it on Medium, the platform might choose you to promote it through the already-existing user base. However, as the chances of getting ‘lucky’ are not as high, many prefer to pay for the service. Others simply do not want or need extra traffic attracted from the Medium’s base. 

On the other hand, WordPress holds a major benefit when it comes to content ownership. Both, to some extent, are free to use blogging platforms. They offer free designs, are reliable, easy to use and have incorporated social network features. 

However, the place where you publish your content is not owned by you. Medium Corporation is the owner and can simply decide to suspend the service or change the plan. WordPress, at the same time, offers the hosting service, thus, you have your own website and can have full control over it. 

When it comes to designs, both WordPress and Medium offer a diverse range of options. They come with streamed or grid layouts that can be chosen prior to getting started. On Medium, you can add images and themes from your computer, change a logo as well as many other aspects of the website. However, the number of options is still rather limited, in comparison to its counterpart. WordPress has almost a never-ending list of professionally-made themes that will suit anyone’s needs and tastes. Many of them are free, while others need to be purchased. 

Importing or exporting the data 

Medium allows exporting data only in HTML format. As a result, it is particularly difficult to transfer the data from Medium to other platforms, for instance, WordPress. Although it is possible to make it work, components of the blog, such as comments and reactions are likely to get lost. On the other hand, WordPress uses importer plug-ins. It is a more open platform in that sense, hence the simpleness of moving the data around freely. Users and comments can also be transferred not only to another host, but also to a new domain. This makes WordPress much more flexible than Medium. 

Website security 

Having guaranteed security on the website is crucial in the 21s century, as hacking and internet viruses are more widespread than ever before. An unwanted external interference with the website can result in the loss of important data or have even worse consequences.

When it comes to security, Medium is objectively a winner. Since it is a fully-hosted website, users do not have to worry about securing their blogs. All the data on Medium is protected by its state of the art secure servers, making sure that the information remains untouched. 

On the other hand, WordPress is a self-hosted platform, meaning that each and every user is responsible for the safety and security of their own websites. However, they are still quick at responding to major crisis situations, able to install crucial updates altogether for millions of their users worldwide. Yet, users, especially those with significant information on their websites are expected to use independent safety and security software. 

Earning money from blogging 

Let’s be completely frank, making money out of blogs is quite difficult. Some bloggers make big money in profit, but they have worked for years to establish their websites among the users. For beginners, who would like to make little amounts but as soon as possible, Medium is a better option. Under the curation umbrella, it offers a partner program. In other words, if you are curated by Medium, they will partner up with you and pay for the content you publish according to its performance. However, just merely 8% of Medium writers earned more than $100 throughout the year 2019. 

If you do not have an urgent need to make small amounts, then WordPress is a better option for you. It offers monetization services, giving you the possibility to earn a lot more than what you would make through Medium. High traffic on the WordPress blog allows you to involve third-party advertisements, increasing the income even further. 

So, which one should I choose? 

This question should only be answered by you. They both have their benefits as well as hitches. If you want a more basic, simple platform which provides support and is secure while allowing the user to make money quickly – choose Medium. However, if the individual design and more possibilities in every sense is crucial to you, then go for a more sophisticated platform – WordPress.

About the Author

Doug Brown

VIP Explorer’s Club