The Most Important Rule of Branding

By Tamsen Webster

Tamsen Webster specializes in figuring out how to tell the right story to the right people at the right time. As the VP, Strategy at SME Digital, the agency behind Social Media Explorer, she draws from a wide variety of tools and experiences in change management, communications, and marketing to help brands drive business results. Tamsen began her career as a change management consultant, and spent 15 years managing marcomm efforts for nonprofit and higher educational institutions before becoming a brand strategist in agencies. She's also the mother of two boys who regularly challenge what she thinks she knows about communication, a retired Weight Watchers leader, and a midlife marathoner.