Social media has transformed the interaction arenas of human beings to a far better level. Avoiding all needs and boundaries to communicate with the other person, it has successfully made its place in our lives. The number of social media users in the world is significantly growing every day. It has become an essential part of our lives since people are using this platform for multiple reasons. Either it is a personal need, educational reasons, entertainment, or business matters. Social media has changed the face of the communication world. Technology and social media forums have evolved the political world equally. Many political parties have used social media platforms to gain popularity and reach the maximum audience. It has become the fastest way to assess information on any topic. The billions of social media users around the world can express their views on any issue, considering certain rules and restrictions to prevent an offense against any matter. It has become a haven for activists who are controlled by their government and have a strict policy about the content that gets published.
Here are a few points which elaborate on the rising influence of social media over the world.
- THE CONCEPT OF GLOBAL VILLAGE
The way individuals interact has a lot of impact on society, social media has made it easy for people around the world to share information. The social media revolution has enabled everyone to contribute to the content sharing cycle. People have become aligned to these online platforms and the sketch of the communication landscape has advanced. This digital space for sharing content makes the users responsible as a global citizen.
- THE BASIC NEED OF EVERY BUSINESS
Social media has transformed the future of digital marketing, this is a great way of generating more audience. Businesses need to constantly boost and expand their market to stand out from the rest. It is cost-efficient and gives the employer the chance to keep a smooth track of the number of visitors on the page. Every industry is taking advantage of this opportunity. Investing time and energy on social media will help you in the long run to save money. It acts as a branding network where the interested customers visit your page. Working on the visual features of your page is equally important for social media advertising. The marketing teams and strategists are focusing on ways to allocate the right content for their business growth. Many businesses partner with social media influencers to improve brand awareness. Your sales will experience a momentous boost after initiating your social media page.
- RELIABLE PLATFORM FOR PUBLIC HEALTH ISSUES
Social media is serving as a safe and reliable platform for people and communities who have the same public health issues. The health industry is initiating awareness campaigns with the help of social media. People having the same health conditions can communicate with other patients. The countries who are more advanced in health technology are taking better care of their patients who in return are guiding those who are not fortunate enough to avail of these opportunities. During health emergencies, the concerned authorities can convey the right information to the people through their social media pages. Social media is also effective when it comes to stop and address the misinformation on different sites regarding a disease outbreak.
- Better Governance
Social media has disrupted the traditional means of information where only a few people in power had access to information. The rise of the social media ecosystem has given freedom of speech to everyone. This shift of authority is a sign of relief for writers and any kind of content creators who are restricted by their respective governments. With freedom, there are a few rules which refrain a content creator from using hate speech and targeting a certain community or religion. It provides the government to stay connected to its citizens. The traditional way of public outreach is expensive for governments and managing time and reaching multiple locations becomes impossible. Social media gives them the chance to keep a close interaction and listen to their problems. It serves as a problem-solving tool. During emergencies, social media can save the lives of many people by timely updating them. These platforms are actively used and utilized therefore many find it a reliable source. Emergency management professionals outline sources of communication for emergency purposes and social media has been on the list too. It helps to give relief to people and stop chaos in difficult times. A timely update on the page lets the citizens know that help is on the way.
- A UNIVERSAL PLATFORM FOR ADDRESSING CHALLENGES
Two of the world’s greatest challenges are climate change and human rights. The climate change emergency is a fact and people have started contributing towards a better world after seeing the consequences of climate change on social media. Climate change did not happen all of a sudden, it happened because people were silent for so long and there was less awareness. The images posted on social media that went viral made people realize the magnitude of pollution. The footprints of foods, clothes and every processed thing we consume are devastating for the world. This platform has united activists and they are addressing problems from their areas and finding solutions for them. The content on social media has so much potential, it needs the right channel. It is originating solutions by engaging like-minded people to raise their voices. Human rights activists are reaching more people today through social media. These human rights advocates are tagging authorities and showing them the atrocities being committed. Documentaries, films, real footages and images which address these issues get more viewership on social media.
Social media has influenced every sector and issue of our society in a very positive manner. Whether it be healthcare, news agency, human rights, climate change or any other factor, social media can be used as a tool to address them. Industries are using social media to boost their business market and reach more audiences. The healthcare sector is addressing health issues and conveying the right information to the people through their page. Social media has given freedom of speech to content creators and people with similar views are having productive discussions online. Governments are also using it to act effectively during emergencies.
Though every technology is a double-edged weapon, though, with the right practice and right motive, we can extract out all the affirmation of social media.