The Solution To Your Content Marketing Needs
The Solution To Your Content Marketing Problems
The Solution To Your Content Marketing Problems

In September, I put together a one-day summit on content marketing for the Social Media Club Louisville and local chapter of the International Association of Business Communicators. We felt like content, perhaps the biggest need and most important component of a company’s social media efforts, was one area that businesses needed the most help with. We were right.

The docket that day featured Joe Pulizzi, Michael Schechter, Amy Mengel, Greg Cangialosi, Chris Baggott, Susan Gosselin and myself. Each of us covered a piece of content marketing or content generation. The feedback we got was astounding. Biggs Tabler, a good friend and business development pro for Blackstone Media in Louisville even said, “I have never received more value for time committed or money invested in a seminar. What a brilliant selection of topics and speakers!”

Thanks, Biggs. That was too kind.

Learn Content Marketing from MarketingProfsBecause of the need, and because I knew I could help a bit with people’s content issues, I jumped at the opportunity to speak at an online seminar series for Ann Handley and MarketingProfs coming up in December. And not to insult any of my fabulous speakers from the IABC-SMC Louisville event, but the lineup Ann has put together for next month’s Content Marketing Crash Course is jaw-dropping.

You get to learn from Ann herself, her “Content Rules” co-author C.C. Chapman, Brian Solis, Jay Baer, Christina “CK” Kerley, David Meerman Scott, Joe Pulizzi, John Jantsch, Lee Odden, Mack Collier, Steve Garfield … AND Shelley Ryan, Leslie Bradshaw, Kristina Halvorson, Devon Warwick, Corey O’Loughlin, Bob Knorpp, Ardath Albee, Anne Yastremski and Amanda Maksymiw. Oh … and me.

But you get to learn from us in the comfort of your own office or home in a webinar-format over the course of two weeks. (And yes, you can access them recorded rather than live so you don’t have to attend each when they are broadcast.)

You’ll learn creating content from research, blueprints, strategies, lead generation, success stories, content for search engines, webinars, storytelling, mobile, video, blogs, repurposing, making content social, repurposing content for optimal value … it’s like a master’s degree in content marketing. This course is just sick. And I mean that in the good way.

You also get free copies of What Works in Content Marketing, a Marketing Profs report ($199.00 value); access to Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their Trust, a popular MarketingProfs PRO seminar ($129.00 value); and a free copy of Handley and Chapman’s book, Content Rules ($24.95 value).

You can read more about the speakers and the course at the MarketingProfs University website, where you can also register.

I know … you’re waiting on the price tag, right? I’ve got you covered, yo.

It’s $595.00 list price, but if you use the code, “SMEVIP,” you get $200 off!


And I won’t even ask you to buy me a drink later. Heh.

Seriously, this is about as valuable an offer as I’ve ever made you with anything I’ve promoted to Social Media Explorer readers. I know most of the speakers for this event and I’d pay the full price to learn from them. In fact, I may buy a couple of spots for a couple of my clients just because it will really help them.

I want it to really help you, too.

Yes, the SMEVIP code is an affiliate code. I get a few bucks for every person I sign up. But I’m saving you $200 off the cover price, so I’m guessing that’s going to be cool with most of you. If it’s not, feel free to not input the code and spend $200 more for the course. You have my permission.

See you in December at MarketingProfs. This is gonna rock.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
  • Pingback: How to Achieve Content Development Success | Business Executive Coach()

  • Awesome… I think this course is worth the time and investment any content creators should have. I wonder if there's a replay of those courses in case you can't make it on time, especially with the holidays just around the corner. Thanks!

    • All 17 classes are available for a year on demand after the initial broadcast–so plenty of time to replay the best bits (or watch them all at your convenience)!

  • Ann Handley is awesome. We just quoted her in an article that we wrote: The Engagement Era: How Content Marketing Will Save Your Brand on I have no doubt that the course is going to well worth every dime, regardless of the $200 savings you offer.

    Education is so critically important especially right now when the landscape is dramatically changing. If you want to compete, you can't afford not to take advantage of every opportunity.


Social Media Jobs

VIP Explorer’s Club