What began as a
small online platform for a bunch or university students to keep in touch, soon
morphed into a multi-billion dollar industry that pretty much rules the World
Wide Web, in terms of user numbers. Giants like Facebook, Twitter and Instagram
are at the top of the list, yet there are other platforms closing in; TikTok is
extremely popular among young people, which has the 4th largest
audience, behind the 3 big leaders, and also Vero, an Instagram style platform
with no ads.
Powerful
Digital Marketing Tool
Ask any SEO
company and they will confirm that social media platforms perform very well,
especially when you have an expert handling the accounts. Millions of users are
looking for products and services online, and with social media pages, they can
find anything from chartering a catamaran
in Phuket to
sourcing a roofing contractor in Perth. If your business is not making good use
of social media, this is something you need to remedy, as you can reach
millions of consumers this way.
Payment
Gateways
Thanks to software
development, customers can now pay via social media pages, making this a very
convenient way for users to order goods and services, and once digital
currencies like Bitcoin catch on, more people will buy online, due to the high
level of convenience. It would be difficult to find a company that does not have
social media accounts, such is the popularity, and if your business is not
focusing on this, you are missing out on a powerful platform.
Celebrities
Twitter and
Instagram offer you the chance to gain an insight into your crush’s lifestyle,
and millions of followers send their idols messages using these platforms, and
this is the first time a fan can actually communicate with their favourite
star. The very famous have to be careful what the tweet or post and sometimes
an online disagreement turns into a social media war, with millions of
spectators.
Creating a
Following
Any person can
create a social media following, indeed, there are already celebrities that
emerged from obscurity thanks to their Twitter or Facebook account. If you have
an unusual lifestyle and are good in front of the camera, you can project your
image to millions of users, and the more likes and follows, the bigger your
following.
Connecting with
Friends
It is amazing when
you think about it, social media allows you keep track of your friends all over
the world, and when they post pix of their recent holiday, you will know about
it and can even communicate while they are there. You get instant birthday
reminders, which is great for those who forget special days and wherever your
family and friends happen to be, you have a glimpse into their lives.
Social media, like
any other online platform, is developing at such a rapid rate, and with the
emergence of 5G, you can enjoy very fast data transfers, reaching people all
over the world.
Where will
social media take us?
This is a difficult question to answer, yet in a few years, we will all know, as this unique platform continues to evolve.
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