Thursday Seems A Day For Twitter - Social Media Explorer
Thursday Seems A Day For Twitter
Thursday Seems A Day For Twitter

It’s impossible for me not to write about a collaboration of two of my favorite things in social media. Chris Brogan (okay, technically not a “thing” per say) and Radian6 are teaming up for the first ever Twebinar on Thursday. The concept is cool: While you’re watching a pre-recorded interview Brogan has done with several of the top leaders in social media, a side channel of Twitter conversation will be going on around it. Needless to say, if you have trouble multi-tasking, you’ll wind up with a headache.

Twebinar from Radian6 featuring Chris BroganThursday’s debut of the Twebinar, a term coined by Radian6’s David Alston, is called, “Game Changing Moves – Doing Business With Social Media.” It promises to get the low-down on how social media tools are changing the way companies and brands are doing business. Case studies and examples will, for certain, be a plenty. And, knowing Brogan, the promise will meet the take away.

The webinars, with a nifty Twitter conversation to connect you with the actual interviewer and, to my understanding, interviewees, are free. All you have to do is register. There are fantastic informational sections and instructions on all this on the Twebinar site where you can find Twitter handles, and thus connections, to all the participants.

And as if the first-ever Twebinar wasn’t enough, Twitter will also be the focus of what I’ll be doing that is taking me away from the event. The International Association of Business Communicators (IABC) chapter in Kentucky is hosting a Social Media Bootcamp. I’ll be presenting a primer on Twitter to open the attendees’ eyes to the magic of microblogging. Every person there will leave with a Twitter account and, hopefully, an understanding of how to use it.

My outline for discussion is below. I’d love to hear your thoughts on what points I should include (or not include) to a group I’m assuming knows nothing about it. Please leave your suggestions in the comments area. I’ll happily bring up the blog post for the class to see so you get credit!

And, assuming most of you won’t be attending my Twitter workshop, learn a thing or two from Chris and the Radian6 folks on the Twebinar.

An Introduction To Twitter

I.    What are you doing? (And why does anyone care?)

II.    What is microblogging?

A.    Communication Advantages

B.    Communication Disadvantages

III.    Uses

A.    Personal Use

B.    Professional Use

C.    Business Use

D.    Enterprise Use

IV.    Best Practices

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
  • Great work.

  • I wasn’t able to catch this live so I’m interesting in hearing about the experience. Based on my corporate job (disclosure: webcasting used for webinars), I could see some pros and cons of this.

    May need to touch base with Chris and get a scoop on this and see if this is something we would recommend…

  • Missed it. I just didn’t read your blog soon enough. That will teach me.


  • If you’d like to catch Jason’s IABC Twitter session, Shawn “Smorty” Morton caught it on Qik here: I believe it’s currently the second “Untitled” Qik.

    Now, I have to be off to the mall to pick up a pretzel and a smoothie. Darn you subliminal commenters!

  • Frozen mall drinks are fun. But Auntie Anne pretzels are just as good.

  • David – I do plan on jumping in on future ones. Thanks for doing them. Very cool idea.

    Joe – Agreed on the mix of mediums to have a strong presence. And IABC is a lot further along than PRSA. Gotta start somewhere, though.

    Ross – It kinda already has. And yes, I think they’re mostly dumb, too. But what the hey.

    Chris – Surely there’s a mall bar somewhere between here and Bahhhston.

  • I miss you. Can we get a frozen mall drink some time soon?

  • Not to be too silly here, but I can’t help and wonder if all these Twitter integrations with Twitter-ish names will create a new form of twitter-speak — a vernacular where everything starts with the phoneme “Twi….”
    Twould you like to buy a Towel?

  • Hey Jason, looks like you have your hands full given that The International Association of Business Communicators don’t yet know what things like Twitter, RSS, blogs, etc are; but at the same time it’s a great opportunity.

    Like always, I think really good examples that illustrate the power of new social tools like Twitter will help your audience relate.

    Compare a case of more traditional communication, PR/marketing campaign to quick, short blasts through Twitter.

    I think a strong Twitter presence backed by a great blog, product page, company site, is a great combination.

    Good luck and have fun

  • Hey there Jason. Thanks for spreading the good word on the Twebinar series. Really wish you could be joining us. Good luck with the Bootcamp and hopefully you’ll be able to join in on the Twitter discussion on the next two Twebinars this summer.

    Cheers. David


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