Top 3 Must-Know Social Media Marketing Tips - Social Media Explorer
Top 3 Must-Know Social Media Marketing Tips
Top 3 Must-Know Social Media Marketing Tips
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According to Pew Research Center, 7 out of 10 people in the United States
use social media to connect with friends, stay on top of the latest news, and
decide where to shop. This is a huge increase since 2005, when only 5% of
people used it, and it should become even more popular. You can use social
media to promote your company’s brand and attract customers. Here are some
social media marketing tips that all businesses should know.

1. Use Platforms Popular With Your
Audience

There are several social media platforms and people with different
interests don’t choose the same ones. You should make sure that the platform
you’re using is popular with your potential customers. LinkedIn has lots of
professionals, so it’s ideal for reaching business owners. It also includes
LinkedIn Pulse, a content publishing platform for entrepreneurs. Instagram
users are often interested in fashion, travel, and entertainment. The platform
is mostly visual, and it’s a great place to share striking images or
behind-the-scenes looks at your company.

Most people have a Facebook account, so it’s great for reaching a
wide audience. However, many others are posting content here as well. You’ll
need to post often to avoid getting lost in a long news feed. Facebook Groups
can also help you connect with individuals. Like Facebook, most people watch
YouTube and creating a few short videos is easy. You can introduce your staff,
tell people about your business’s products or services, or post testimonials
from satisfied customers. For higher conversions and sales, ask people to view
your website or visit your company in person.

2. Create Valuable Content

Without content that interests them, your audience will stop paying
attention. Your organization may have started posting on social media to get
customers, but most of your posts should give viewers useful information
instead of just promoting your business. For example, a cookware company could
create a series of videos teaching people how to make popular dishes and
showcasing their products. Useful, entertaining content attracts more
subscribers and encourages people to share posts with their friends.

3. Interact With Your Audience

Encourage your audience to interact by asking questions, being
part of discussions, and responding to comments. Do your best to answer people
as quickly as possible and be transparent about the way your company works. If
someone makes a negative comment, try to solve their problem. For example, a
restaurant could offer a free meal to someone complaining about slow service or
a rude staff member. Some sites let you use chatbots to provide answers to
common questions, but a person should deal with more complex issues.

You can improve your social media marketing by making your content fun and using
influencers. These people promote brands to their loyal followers and they can
introduce your business to thousands of potential customers. Social media lets
you reach new people by having conversations and giving them useful
information. It’s more effective and less expensive than using traditional ads
like billboards or commercials.

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About the Author

Adam
Adam is an owner at Nanohydr8. He really loves comedy and satire, and the written word in general.

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