Ultimate Guide to Instagram Marketing in 2020 - Social Media Explorer
Ultimate Guide to Instagram Marketing in 2020
Ultimate Guide to Instagram Marketing in 2020

Instagram, in the last few years, has evolved from being just a photo-sharing to one of the most important marketing platforms for all businesses. With its large count of users, the platform is invaluable for all major brands and businesses. Instagram marketing has been included in the marketing strategies of all major brands. 

In this article, we will be looking at a few Instagram marketing tips and tricks, and how businesses could benefit from using this platform to gain the edge over their competitors. 

The Need Of Instagram Marketing

Instagram has more than one billion active users. The user base of this platform is too big for any marketer or any brand to ignore. Instagram’s studies have shown that almost 44% of the users engage in brand research, and 53% of the users follow the pages of their favorite brands. These facts have made Instagram difficult to ignore in marketing strategies. 

How Can You Set Up Your Instagram Account

To be able to market your product or services on Instagram, you need to set up a Business Account. Instagram offers its users to choose between a business account or a personal account. Marketing and establishing your brand on Instagram would be possible if you create a business account first. 

A personal account does not let you add links to stories, or create posts that can redirect you to a website. It is possible only when you use a business account.

To be able to create a business account on Instagram, you need to have a Facebook page for your brand. Once you are done creating a page on Facebook, you can go to your Instagram account and select the option “Switch to Business Account” from the Account Settings. Don’t forget to keep your account open to all viewers. This is done by changing the privacy settings to ‘Public”. 

Optimize Your Instagram Account

The attention span of people on social media is fairly low. This means you get a very short span of time to capture the audience’s attention and convert them into customers. This fact makes it important to have an optimized Instagram page. An optimized page would help you drive the conversion rate higher, but it would also help you gain more IG followers

Some of the steps that you can take to optimize your Instagram account are:

  • The Instagram profile name should be an adequate representation of your brand. 
  • Select an appropriate profile picture that includes the name or logo of the brand. 
  • Write an engaging bio that showcases your brand to the customers.
  • Add the link to which you want to redirect your traffic. 
  • Keep the aesthetics and the color-palettes consistent across all posts. 

Make Use of All Available Instagram Content Formats

Instagram allows a variety of content formats on its pages. Apart from standard photo posts, you can try to use the other available formats to engage the customers and create the brand recognition you intend to create. 

Instagram Stories

Are used to post various kinds of content, and are a fun way of engaging the customers. The stories are used to share bite-sized content that stays on the page for 24 hours. Let’s have a look at how you can leverage Instagram stories. 

  • Promote your posts: You can share your posts on the stories, which allows greater visibility for your standard photo posts. 
  • Ask a question: This is used to engage customers and interact with them to build their trust and drive higher sales. 
  • Create a Poll or a Quiz: This is, again, a useful method of engaging customers. You can use the polls to understand the views and opinions of the customers. 
  • You can also add the links to your website on your stories. They would redirect the customers to your webpage and drive the conversions higher. 


You can think of highlights as permanent stories. They are displayed at the top of your page and are an effective content format to showcase important content on your page. The highlights are used to communicate important information, display products, and answer the FAQs. 


Instagram allowed videos of a maximum of 60 seconds, whereas stories had a 15-second time-limit. IGTV solved this problem for the users by allowing verified users to post videos of 60 minutes. For all other users, it allows the maximum length of 10 minutes. 

You can post product description videos, customer reviews, answer the frequently asked questions, or showcase your success stories. This feature allows you to be creative and engage the audience in your IGTV channel. 

Instagram Live

Instagram Live is also a very useful feature that allows you to engage with your audience in real-time. Viewers can comment and share their views on your live sessions and ask their queries, which you can answer directly. You can also invite guests to your channel, talk to them about your product, and let them in. This will help you build a personal connection with the audience. 

Create Engaging Content

Instagram has no lack of brands that are actively trying to acquire new customers and engage with newer audiences. It is extremely important to distinguish your brand from others, as there is no lack of content on this platform. You have to capture the attention of the audience in a short span and make sure that the audience consumes the content. 

We bring you some time-tested tips and tricks that would help you set your brand apart.

  • Use different media formats like images, gifs, videos, memes, and boomerang videos.
  • Do not compromise on the quality of the content that goes on your page. 
  • Use high-quality videos and photos for that aesthetic look. 
  • Never post content that is irrelevant to your brand.

Use Instagram Analytics Tools to Measure the Performance of Your Posts

There are many tools like Iconosquare, Quintly, and others that help you measure each post’s performance on your page. They not only help you in measuring the impact of your campaigns but also tell you about the popular keywords that customers include in their searches. 


This guide would help you ace the Instagram Marketing strategy. So, use a lot of creativity and boost your marketing strategy with the help of this amazing social media platform.

SME Paid Under

About the Author

Doug Brown

VIP Explorer’s Club