Why Scheduling Your Instagram Posts Can Skyrocket Engagement - Social Media Explorer
Why Scheduling Your Instagram Posts Can Skyrocket Engagement
Why Scheduling Your Instagram Posts Can Skyrocket Engagement
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Instagram is a hot social media platform with more than one billion monthly active users. Those users are more likely to engage with brands than they are on Facebook and other platforms, so that’s plenty of reason for your business to build an active presence and community there.

But, getting started can be tough, and managing it alongside all your other social media can be time consuming. Simply having an Instagram and posting content to it regularly isn’t enough. For success, you must also have high engagement rates.

Engagement on Instagram is about more than likes and comments. While you can buy Instagram likes with instant delivery to help give you a boost, it’s only one piece of the engagement puzzle.

Instagram engagement also looks at views, saves, shares, swipe ups (in Instagram Stories) and direct messages. Views could be views on a video post, views on your Stories, and views on your Stories Highlights.

Let’s take a closer look at the reasons why scheduling your Instagram posts in advance can help boost your engagement numbers.

1.  You Can Batch Your Instagram Process

Scheduling your posts in advance lets you sit down once a week or once a month and create the content you want to post.

This way, you’re not struggling to find time every day to post content, and instead, can spend time every day on other tasks related to your Instagram marketing.

2. You Can Post When You Know Your Audience is Active

Using your Instagram Insights data, you can learn about your specific audience. Over time, Instagram will be able to tell you the days of the week and the times of day your audience is most active on Instagram, so you can use this to choose the time your posts should go live when you schedule them.

This way, you’ll get your content in front of your audience when they’re already active, rather than hoping they see it the next time they login.

This kind of rapid engagement within a short period of time after a post goes live is what helps boost your chances of landing on the Explore tab, which is basically going viral on Instagram.

3. You Can Focus on Fostering Engagement

You can’t expect to get engagement if you don’t give it. With your posts scheduled every day, you can spend the time you would normally spend on creating content for the day on liking and commenting on posts from other accounts, and replying to comments on your account.

If you don’t take the time to reply to people when they’ve said something to you, they’ll stop talking to you and your engagement rates will plummet.

4. You Can Use What You Learn to Build Better Content

Pay attention to your Instagram Insights. Use what you learn from engagement in the past, to prepare a strategy for better engagement in the future.

Look at the kind of content you posted, the hashtags you used, the colors in the photo, the time of day, and the day of the week you posted. Watch for common threads in the content that received the most engagement. Use those trends to mimic your past success again, and see if it worked.

How to Schedule Your Instagram Content

There are several tools you can use to schedule your Instagram content, so it’s a good idea to try multiple options and see which one works best for you before you commit to paying for one of them and using it long term.

  • Later: With this tool, you can manage one profile for Instagram, Twitter, Facebook, and Pinterest for a brand for free. Once sign up is complete, you’ll be able to drag photos from your computer to your Later calendar and schedule them to post on your account. Paid plans offer additional features like hashtag research.
  • Hootsuite: With Hootsuite, you can automate Instagram, Twitter, Facebook, and LinkedIn. The free plan lets you manage up to three social media accounts with up to 30 scheduled posts at a time. Paid plans that unlock additional posts and social media accounts start at $19/month.
  • Buffer: This tool allows you to connect your Instagram, Facebook Page/Profile/Group, Twitter, LinkedIn Page/Profile, and Pinterest for automated management of each account. You can manage up to 10 posts for up to a combination of three (except for Pinterest) accounts for free. Plans for additional profiles and posts start at $15/month. 
  • PromoRepublic: This is a scheduler with some additional features. It helps create, publish, and manage content on social all in one place. You have an editable content ideas library with more than 100,000 visuals for 15 industries. Stock photos and a graphics editor are build it. It also includes a tool that helps you choose the best time to schedule your posts for maximum engagement. Social monitoring features are also available to help you manage your brand reputation and monitor mentions. You can use it with Instagram, Facebook, Twitter, Google My Business, and Yelp. Paid plans start at $9/month after a free trial.

If you’re finding yourself short on time every day and don’t know how you’re going to properly manage all your social media channels, scheduling everything in advance can be of great help. And, because it can help boost your engagement numbers, there’s no reason not to give it a try.

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About the Author

Morgan Brown
Morgan Brown is a social media marketing expert, who has grown Instagram pages to millions of followers for some of the largest brands on the platform. He's also a social media consultant to Kylie Cosmetics and Disney. His agency, Brown Creative, primarily focuses on building full-scale social media campaigns that focus on fan loyalty, as well as cross-platform advertisements.

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