Take a close look at the various aspects of keyword research. You will find that it focuses a lot on the online behavioral traits of the target audience and uses information about the audience demographics, what they do, where they go, who they like, and what type of content they prefer. Usually, the domain of keyword research is within the boundaries of SEO. But times are changing, and you can expand the scope of keyword research by digging into social media, explains an expert at an SEO company in India.
There is enough reason to turn to social media for conducting keyword research. A person spends three hours per day on social media on average, making it a treasure trove of information about users who share a lot of information about their online behavior across the platforms.
This article will highlight how you can dig into the social media landscape to unearth keywords that you can use for SEO in your content and target PPC ads.
Delve deep inside the Twitter search functionality
Twitter is different from other social media platforms because it always presents fresh content based in real-time, and you will never find any outdated content. Twitter does not preserve any content for several days as it presents content chronologically which automatically pushes back old content out of sight. Twitter is always in the present that makes it ideal for finding time sensitive keywords. Tap on the ‘explore’ section to look at interesting topics.
Among several options, pay attention to the topics under ‘trending’ and ‘for you.’ You will discover topics relevant to your area and industry. However, this technique is effective only for those active on Twitter as they can access a vast inventory of long-tail keywords and topic ideas for use in the SEO campaign.
Use the ‘Auto complete’ search functionality of YouTube
To get the most from YouTube for bolstering your keyword research, you must look beyond its recreational aspects and focus on its search engine capabilities. Remember that YouTube is just behind in popularity among search engines. It is an excellent place to discover related keywords by typing the primary keyword in the search bar. Indeed, all the keywords that surface against the search query might not be useful, but you can scan the list and be pleasantly surprised to discover some keywords that you did not encounter when searching at other places.
Get a glimpse of the audience behavior by using the options of Facebook Ad targeting
While you might be confident of knowing enough about your target audience because of your extensive research within the SEO domain, the fact is that you do not know the complete picture, but Facebook knows every bit of it. Since people share a lot of personal information on social media, you can see a lot about their behavioral traits that provide valuable insights that you can use to reach out to them through your SEO campaign. All data that Facebook collects for ad targeting can be helpful for your keyword research. You can gather information about age, gender, location, interests, languages, relationship status, where they work, and their education level. Mining into the data available from Facebook groups will give you more options of keywords and topics that the target audience would find interesting.
Instagram hashtags can help to discover relevant content
Many social media platforms have transformed into search engines, and Instagram is no exception. What began as a photo sharing platform is now one of the most attractive platforms for marketing and branding. No other social media platforms are as business-friendly as Instagram. It provides enormous opportunities to discover new content and topics by searching for preferred keywords and then looking at the hashtags users use in their posts.
On browsing the list of hashtags that show up against the target keywords, you can collect a good number of long-tail keywords and related keywords for use in PPC campaigns, SEO campaigns, and even for developing content. Use the auto complete feature of keyword research to view other topics that users take an interest in. Once you have the list of hashtags, it is up to you to make the best use of it for SEO or other digital marketing campaigns.
Have a close look at the search trends on Pinterest
The way you look at some object helps to develop your perception and understanding of it. The most classic example is that of a partly filled glass of water, which some consider half full while others consider half empty. The same applies to social media platforms. Pinterest is not just for sharing bucket lists of travel and burrito recipes. There are more ways to explore the platform to reinforce your keyword research. Being a search engine, Pinterest presents results that include content that users are most likely to take an interest in and engage with. For example, if you type ‘keyword research’ in the search bar, it will present a long list of content that includes topics like how to use free tools, analyze keywords, and conduct research to generate organic traffic. For generating more ideas, use the autocomplete option.
Pay attention to LinkedIn influencers
The high engagement level of LinkedIn is fast turning it into a favorite for marketers who want to reach out to the vast user base of 722 million. LinkedIn is the home to high-performing professionals, and marketers can gain a lot of mileage in sales and marketing, especially in the B2B segment.
To use LinkedIn for keyword research, it is best to follow influencers closely on the platform and pay attention to their views and opinions. Search for a keyword followed by selecting people to identify influencers and then view their activities by clicking on the ‘see all activity in their profile. You can view all posts they shared in the past 90 days.
The hashtags and content ideas you gather in the process are your most significant gain. It will help streamline your campaign. Author Bio: Lalit Sharma is the founder and CEO of Ranking By SEO, a leading SEO company in India. He has been working in the SEO industry since 2005. He can be seen contributing to SEMrush, SocialMediaToday, and Entrepreneur etc. Connect with him on Twitter.