How Can I Use Social Media to Aid Me in the Sale of My Home? - Social Media Explorer
How Can I Use Social Media to Aid Me in the Sale of My Home?
How Can I Use Social Media to Aid Me in the Sale of My Home?
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Selling your home can be one of the most stressful things you’re likely to do in your lifetime. There’s nothing more frustrating than having a property on the market that you desperately need to sell, but it just not budging! It can seem like an endless task with no positive end in sight, and it costs you more and more money by the day…but did you know that there are some tools that everybody has access to that can help you sell your home quicker? That’s right. Social media can even be used these days in order to help you sell your home quicker, and here’s how.

Give a Virtual Tour

Have you heard of going live on Facebook and Instagram? Basically, this is the act of live streaming a video to all of your followers on either of the social media platforms. It’s easy to do, and better yet it’s free.

If you’re selling your home and someone who lives far away is interested and is reluctant to come all that way for an initial viewing, why not make it easier for them, and for you? Even if they don’t live far away, why not make it easier anyway? In our busy day to day lives it can become increasingly difficult to make our diaries match with other people’s, and it’s hard to make ourselves available at all hours in order to show potential buyers around our homes when we work full time. This is where live streaming could come into play. It’s not for everybody, but if you make a private group using social media with all of your potential buyers, then you could live stream them their initial viewing of your house. Of course, if they’re interested in buying chances are that they’re going to want to arrange a viewing in real life too, but doesn’t this make it a lot easier and take some of the pressure off them – and you – when it comes to making plans? Plus, it’s free, which is always a massive bonus.

Find Your Platform

Of course not everybody on social media is looking to buy a house, are they? So the best thing to do in order to sell your house fast is to find your niche, and pitch the sale to them specifically. The best way to get started in doing this, is by focusing either on a particular area, price bracket or property type. If you do your research, you’ll soon find that there is a platform that can work very effectively for you. It helps you to establish yourself as a professional business so that people know you’re serious – as people can be very sceptical of scamming online – and it’ll help you to target the right buyers.

If you can make an alliance with an account that advertises the property you’re selling in your chosen bracket, then you’re halfway there. Enabling companies to advertise you using social media, tagging them, or simply hash tagging is a great way to get the word out to potential buyers. As with all successful businesses, knowing your target audience is half of the battle, and selling your home is surely the biggest business transaction there is, right?

Invest in Some Professional Photographs

It’s all very well and good describing your property in elaborate detail on the internet, but chances are people will want some visuals. Some high quality photographs that are available to view on whatever platform you use to promote your listing are absolutely crucial when it comes to using social media to sell your property. Remember that these are the first impression that people online will have of your home, and it could be the difference between them requesting a viewing and going on to put an offer in, and them scrolling past and not even acknowledging it. Investing in some professionally taken photographs is probably the best option, but if you’re short on cash there are a load of tips and tricks available on the web to help you take the best quality photos you possibly can.

Make it Interesting

Last but not least, make it interesting! Teach your followers something in the process of selling your property. People love to learn about the local area, the building itself and what there is to do nearby, and quirky facts like this can really help to sell a home. When posting your property, don’t just post facts and basics – post something fun and different that’ll set your home apart from the rest! 

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About the Author

Adam Torkildson
Adam Torkildson is the owner of Tork Media, the parent company of Social Media Explorer. He really loves comedy and satire, and the written word in general.

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