Sam Bradley: Don’t Lose Faith In Advertising
EDITOR’S NOTE: Today’s post is a guest post from Sam Bradley, assistant professor of advertising...
advertising
Jason Falls Does Content Equal Revenue?
Who hasn’t heard the phrase, “content is king?” For the last few years, every online...
David Finch Is The Future Of Advertising Public Relations?
I recently arranged for a group of bloggers in a certain industry to receive some...
Reinventing Doe Interactive
A few weeks ago, I told you of a new challenge for me with Doe-Anderson...
A Social Media Primer for Traditional Creatives
It’s a scary world out there for any traditional advertising creatives who are still waiting...
Kat French Calgoo Brings Permission-Based Advertising To Your Calendar
As if consumers need another place to see ads, a tool called Calgoo is now...
The Demise of Online Advertising Is Upon Us
I always laugh when reading media reports of announcements by analysts. In the sensationalism-driven market...
How Social Media Opens The Door For “Happiness Marketing”
Marketers cause unhappiness. Really, when you strip it down to bare essentials, thats our job:...
Is It Time To Rethink Email Marketing?
Image via Wikipedia According to the Email Marketing Metrics Report from MailerMailer published early this...
Good Communications, Like Good Bourbon, Takes Time
The dichotomy between the making of bourbon and the marketing of bourbon is amusing to...
New Series Starts Monday: Diving (Safely!) Into Social Media
Let’s say you’re convinced of the power of social media. You’ve recognized the importance and...
Can Advertising Truly Be Social?
Every time someone brings up the term “social advertising” the anal retentive word smith in...