copywriting

Aligning your customer centric focus on- and off-line is imperative. Jason Falls shows an example of one such mishap from a national arts and crafts chain.

This ain’t Back to the Future. It’s Top Gun. We’re going time traveling—backwards. You with me? Here we go… Is that Whitney Houston on the radio? Great song. Crank it. Oh, and did you hear?...read more

Sometimes I’m ashamed to be a marketer. Most days, I believe in what I do and I’m proud of it. Marketing helps businesses grow. And it helps great businesses – ones that provide real value to their...read more

  Disclaimer #1: I love The Beatles. I’ve worn out every album. Disclaimer #2: I love the Stones too. I’ve worn out the first 75 albums or so. If you sent me to a desert...read more

A beautifully done video inspires Jason Falls to offer thoughts on the balance between great art and imagery and great copywriting.

Social media has changed the way we do almost everything.  We make buying decisions, find jobs, play games, listen to music and learn socially.   But for business it’s clearly been a more challenging shift.  Engaging...read more